Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
PRODUCT NEWS
Deloitte says European health club market hit an all-time high for revenues in 2023
22 Apr 2024 . BY Kath Hudson
Expansion of big chains, such as PureGym, has helped Europe's fitness market get back to pre-pandemic figures / PureGym/Paul Calver
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.

The recovery is reflected in all key European market indicators: revenues were up 14 per cent; memberships up by 8 per cent and there was a 1 per cent increase in the number of clubs.

Revenues of European health and fitness club operators amounted to €31.8 billion, exceeding pre-pandemic levels for the first time. This was driven by large operators expanding and increases in the price of memberships.

By the end of 2023, the European market counted approximately 65,000 clubs and around 67.6 million members.

The top 20 fitness operators generated €6.3 billion in revenues, an increase of 19 per cent on the previous year and ahead of pre-pandemic levels.

When it comes to size, Basic-Fit has the most members with 3.8 million, followed by RSG Group with 2 million and PureGym a close third with 1.9 million. These three account for around 44 per cent of the members when assessing the top 20.

In total, the top 20 fitness operators by membership recorded 17.4 million members by the end of 2023, an increase of about 13 per cent on the previous year.

The club network of the 20 largest operators grew by 7 per cent to 6,155 clubs.

Consumer behaviour
Deloitte also undertook some detailed consumer insight research, finding a noticeable shift away from home fitness towards club-based exercise.

When choosing a fitness club, the most important factors for consumers with a regular fitness routine are price and value for money, followed by quality of equipment, location, and opening hours.

Social factors such as community, recommendation or socially/ecologically sustainable practices of the operators still play a less important role in the club selection process, although they are considered.

Mergers and acquisitions
A total of 12 M&A deals (with a minimum of four clubs and at least 50 per cent of target’s shares) were recorded across Europe’s health and fitness companies and 142 clubs were transferred.

The top three transactions were the acquisition of the Swiss fitness chain, NonStop Gym, by the financial investor Invision AG; the sale of Actic Group’s clubs in the German-speaking countries to ACISO Holding and the acquisition of Aktiv Trening by the Norwegian fitness company Norsk Treningshelse AS.

This annual report is considered the most comprehensive market report on the European fitness industry and its ecosystem, incorporating the extensive market experience of both Deloitte and EuropeActive, as well as the valuable insights contributed by a network of club operators and industry experts.

This year’s report further details information on sustainability regulation in the EU and contains comprehensive analyses on the development of merger and acquisition activities by brick-and-mortar fitness club operators during the last five years.

Speaking at the European Health and Fitness Forum at FIBO recently, Herman Rutgers, co-author of the report, said EuropeActive is still aiming to hit 100 million members by 2030.

Don’t miss the upcoming issue of HCM, which will include a feature by Karsten Hollasch at Deloitte, giving more information on the European Health & Fitness Market Report 2024. You can sign up for your complimentary copy of the magazine here.

To get a copy of the 184-page European Health & Fitness Market Report 2024by Deloitte and EuropeActive go to the Deloitte website here.
PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
+ More products  
LATEST JOBS
Fitness Instructor
University of Brighton
Salary: £23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Bristol
Exercise Referral Co-ordinator
Everyone Active
Salary: £Excellent salary + benefits
Job location: Horfield, Bristol , United Kingdom
+ More jobs  

COMPANY PROFILES
ukactive

ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringi [more...]
Precor

Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 4 [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
PRODUCT NEWS
Deloitte says European health club market hit an all-time high for revenues in 2023
22 Apr 2024 . BY Kath Hudson
Expansion of big chains, such as PureGym, has helped Europe's fitness market get back to pre-pandemic figures / PureGym/Paul Calver
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.

The recovery is reflected in all key European market indicators: revenues were up 14 per cent; memberships up by 8 per cent and there was a 1 per cent increase in the number of clubs.

Revenues of European health and fitness club operators amounted to €31.8 billion, exceeding pre-pandemic levels for the first time. This was driven by large operators expanding and increases in the price of memberships.

By the end of 2023, the European market counted approximately 65,000 clubs and around 67.6 million members.

The top 20 fitness operators generated €6.3 billion in revenues, an increase of 19 per cent on the previous year and ahead of pre-pandemic levels.

When it comes to size, Basic-Fit has the most members with 3.8 million, followed by RSG Group with 2 million and PureGym a close third with 1.9 million. These three account for around 44 per cent of the members when assessing the top 20.

In total, the top 20 fitness operators by membership recorded 17.4 million members by the end of 2023, an increase of about 13 per cent on the previous year.

The club network of the 20 largest operators grew by 7 per cent to 6,155 clubs.

Consumer behaviour
Deloitte also undertook some detailed consumer insight research, finding a noticeable shift away from home fitness towards club-based exercise.

When choosing a fitness club, the most important factors for consumers with a regular fitness routine are price and value for money, followed by quality of equipment, location, and opening hours.

Social factors such as community, recommendation or socially/ecologically sustainable practices of the operators still play a less important role in the club selection process, although they are considered.

Mergers and acquisitions
A total of 12 M&A deals (with a minimum of four clubs and at least 50 per cent of target’s shares) were recorded across Europe’s health and fitness companies and 142 clubs were transferred.

The top three transactions were the acquisition of the Swiss fitness chain, NonStop Gym, by the financial investor Invision AG; the sale of Actic Group’s clubs in the German-speaking countries to ACISO Holding and the acquisition of Aktiv Trening by the Norwegian fitness company Norsk Treningshelse AS.

This annual report is considered the most comprehensive market report on the European fitness industry and its ecosystem, incorporating the extensive market experience of both Deloitte and EuropeActive, as well as the valuable insights contributed by a network of club operators and industry experts.

This year’s report further details information on sustainability regulation in the EU and contains comprehensive analyses on the development of merger and acquisition activities by brick-and-mortar fitness club operators during the last five years.

Speaking at the European Health and Fitness Forum at FIBO recently, Herman Rutgers, co-author of the report, said EuropeActive is still aiming to hit 100 million members by 2030.

Don’t miss the upcoming issue of HCM, which will include a feature by Karsten Hollasch at Deloitte, giving more information on the European Health & Fitness Market Report 2024. You can sign up for your complimentary copy of the magazine here.

To get a copy of the 184-page European Health & Fitness Market Report 2024by Deloitte and EuropeActive go to the Deloitte website here.
PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
+ More products   
 
COMPANY PROFILES
ukactive

ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS