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PRODUCT NEWS
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
28 Feb 2024 . BY Kath Hudson
Anytime Fitness is pushing coaching and PT / Anytime Fitness
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.

US-based companies do not routinely reveal their profitability, as happens in Europe and the UK.

International expansion saw 284 club launches outside of the US, with new Anytime Fitness master franchisees secured in France and Austria, while franchise locations in Canada were consolidated under a new master franchisee.

SEB also introduced SUMHIIT Fitness, the international expansion of the Basecamp Fitness brand. Starting off in the US, the first international locations will be unveiled in Australia and Singapore in the coming months.

“We're encouraged by the 2023 growth across our portfolio of brands and system and see strong gains to be made both in the US and in new countries and regions worldwide,” said president, Dave Mortensen.

Anytime Fitness showed a 6.7 per cent increase in year-on-year coaching and personal training services. Memberships in the US and Canada now come with a supportive network of coaches who design personalised plans focused on training, nutrition and recovery, managed via the new Anytime Fitness App.

Thanks to a new collaboration, the entire catalogue of Apple Fitness+ workouts are also available on the app.

Waxing the City – which offers body, facial and eyebrow waxing – saw franchise sales grow by 300 per cent on 2022 levels.

The Bar Method grew to 1.6 million class attendees in 2023, which is 14 per cent higher than 2022. A Bar Strength class format was successfully introduced in the latter half of the year.

The international franchise expansion will be announced in the first quarter of this year.

Speaking in HCM issue 7 2023, Mortensen revealed the company has a target of 10,000 units globally in the next five years. “We’ve set a goal to impact 100 milion people around the world; I’d estimate that we’ve impacted around 20 million so far,” he said.

Headquartered in Minnesota, SEB has almost 5,500 sites across seven continents. Its franchise brands are Anytime Fitness, Basecamp Fitness, SUMHIIT Fitness, The Bar Method, Waxing the City and it affiliates Stronger U Nutrition, Healthy Contributions and Provision Security.

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30 May - 02 Jun 2024

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Jobs    News   Products   Magazine
PRODUCT NEWS
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
28 Feb 2024 . BY Kath Hudson
Anytime Fitness is pushing coaching and PT / Anytime Fitness
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.

US-based companies do not routinely reveal their profitability, as happens in Europe and the UK.

International expansion saw 284 club launches outside of the US, with new Anytime Fitness master franchisees secured in France and Austria, while franchise locations in Canada were consolidated under a new master franchisee.

SEB also introduced SUMHIIT Fitness, the international expansion of the Basecamp Fitness brand. Starting off in the US, the first international locations will be unveiled in Australia and Singapore in the coming months.

“We're encouraged by the 2023 growth across our portfolio of brands and system and see strong gains to be made both in the US and in new countries and regions worldwide,” said president, Dave Mortensen.

Anytime Fitness showed a 6.7 per cent increase in year-on-year coaching and personal training services. Memberships in the US and Canada now come with a supportive network of coaches who design personalised plans focused on training, nutrition and recovery, managed via the new Anytime Fitness App.

Thanks to a new collaboration, the entire catalogue of Apple Fitness+ workouts are also available on the app.

Waxing the City – which offers body, facial and eyebrow waxing – saw franchise sales grow by 300 per cent on 2022 levels.

The Bar Method grew to 1.6 million class attendees in 2023, which is 14 per cent higher than 2022. A Bar Strength class format was successfully introduced in the latter half of the year.

The international franchise expansion will be announced in the first quarter of this year.

Speaking in HCM issue 7 2023, Mortensen revealed the company has a target of 10,000 units globally in the next five years. “We’ve set a goal to impact 100 milion people around the world; I’d estimate that we’ve impacted around 20 million so far,” he said.

Headquartered in Minnesota, SEB has almost 5,500 sites across seven continents. Its franchise brands are Anytime Fitness, Basecamp Fitness, SUMHIIT Fitness, The Bar Method, Waxing the City and it affiliates Stronger U Nutrition, Healthy Contributions and Provision Security.

PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
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Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
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Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
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COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


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