Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
PRODUCT NEWS
Gymshark goes all-in on live consumer fitness experiences and launches new premium range called Everywear
22 Feb 2024 . BY Kath Hudson
The Gymshark Lifting Club in Birmingham / Gymshark
Our premium line will exclusively launch at Selfridges. This marks our first entrance into the world of wholesale
– Ben Francis, founder, Gymshark
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, Ben Francis following the release of year-end results that were up by 15 per cent.

Francis said that despite a difficult start to 2023, with the cost of living crisis, revenues increased to £556m ($709m, €649m) and EBITDA grew in line with sales growth. The company’s cash position improved by £50m ($63m, €58m) and Black Friday was the best sales day in the company’s history.

This year Gymshark will continue to innovate with both products and experiences. In response to customer demand, a premium range is being launched called Everywear.

Gymshark products will increasingly be available on the high street, with the new range launching at iconic London store, Selfridges.

A second London Gymshark store will open at Westfield Stratford City shopping centre near the Olympic village, which receives 34 million visits a year. This follows the launch of the first store on London's Regent Street in 2022.

There will also be a 12-month pop-up in New York and clothes will be available to buy online in Dubai from the spring with an “incredible brand experience” opening there later in the year.

The company is growing its presence in the experiences market, driven by the trend towards live consumer fitness festivals.

Its Lift the City fitness events were held in LA and Manchester last year and more are planned this year in new locations, with Miami set to to host the biggest to date. These events offer the Gymshark community the chance to come together to celebrate lifting, meet athletes, take part in competitions and attend workshops.

A brand made by lifters for lifters, Gymshark was started in 2012 from Francis’ garage in Birmingham. Since then it has grown to 900 employees across five regions with 14 online stores and customers in 230 countries.

The Regent Street store gives an inkling of what's to come, delivering an experiential space to bring the conditioning community closer together with special events, workout spaces and community hangouts.

The Hub, on the first floor, is a multi-use space for guest speakers and athlete meet and greets. There's also a Joe & The Juice café and The Sweat Room which offers a range of exercise classes including functional fitness, yoga, strength and HIIT. Gymshark LDN also has a group which runs 5k every Tuesday.

The company also operates a gym for its employees, Gymshark Lifting Club in Birmingham, which sometimes opens its doors for special events for the wider community.
PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
+ More products  
LATEST JOBS
Fitness Instructor
University of Brighton
Salary: £23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Bristol
+ More jobs  

COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
ukactive

ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringi [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
PRODUCT NEWS
Gymshark goes all-in on live consumer fitness experiences and launches new premium range called Everywear
22 Feb 2024 . BY Kath Hudson
The Gymshark Lifting Club in Birmingham / Gymshark
Our premium line will exclusively launch at Selfridges. This marks our first entrance into the world of wholesale
– Ben Francis, founder, Gymshark
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, Ben Francis following the release of year-end results that were up by 15 per cent.

Francis said that despite a difficult start to 2023, with the cost of living crisis, revenues increased to £556m ($709m, €649m) and EBITDA grew in line with sales growth. The company’s cash position improved by £50m ($63m, €58m) and Black Friday was the best sales day in the company’s history.

This year Gymshark will continue to innovate with both products and experiences. In response to customer demand, a premium range is being launched called Everywear.

Gymshark products will increasingly be available on the high street, with the new range launching at iconic London store, Selfridges.

A second London Gymshark store will open at Westfield Stratford City shopping centre near the Olympic village, which receives 34 million visits a year. This follows the launch of the first store on London's Regent Street in 2022.

There will also be a 12-month pop-up in New York and clothes will be available to buy online in Dubai from the spring with an “incredible brand experience” opening there later in the year.

The company is growing its presence in the experiences market, driven by the trend towards live consumer fitness festivals.

Its Lift the City fitness events were held in LA and Manchester last year and more are planned this year in new locations, with Miami set to to host the biggest to date. These events offer the Gymshark community the chance to come together to celebrate lifting, meet athletes, take part in competitions and attend workshops.

A brand made by lifters for lifters, Gymshark was started in 2012 from Francis’ garage in Birmingham. Since then it has grown to 900 employees across five regions with 14 online stores and customers in 230 countries.

The Regent Street store gives an inkling of what's to come, delivering an experiential space to bring the conditioning community closer together with special events, workout spaces and community hangouts.

The Hub, on the first floor, is a multi-use space for guest speakers and athlete meet and greets. There's also a Joe & The Juice café and The Sweat Room which offers a range of exercise classes including functional fitness, yoga, strength and HIIT. Gymshark LDN also has a group which runs 5k every Tuesday.

The company also operates a gym for its employees, Gymshark Lifting Club in Birmingham, which sometimes opens its doors for special events for the wider community.
PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
+ More products   
 
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS