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PRODUCT NEWS
Les Mills refreshes its top team and gears up for new workout launches
21 Feb 2024 . BY Kath Hudson
Les Mills group MD, Phillip Mills, is driving innovation for health club operators / Les Mills
Les Mills has been through a senior management refresh following the recent departure of CEO Clive Ormerod and Keith Burnet, who was CEO of global markets.

Founder, Phillip Mills, has stepped back into the overall leadership role as group managing director and is now working closely with James Graham, the new CEO of global markets.

The senior leadership team has been bolstered by the inclusion of local-market leaders, Martin Franklin, CEO UK and Western Europe; Lena Holmberg, CEO Nordic and Eastern Europe, and Sean Turner, CEO US.

Jens Schulze has also been promoted to country manager in Germany in recognition of his sustained high performance over the last few years.

The first mission for the senior leadership team is delivering the company’s ‘Accelerate Club Success’ strategy, which has been designed to support health club operators in elevating the in-club experience through new programming and innovation.

“We have a clear plan to double down on live fitness experiences to accelerate the next phase of industry growth,” Mills told HCM. “Clubs have had to cut costs and increase prices to get back to profitability. Members have noticed, so to drive significant member growth we need to elevate the in-club experience.”

To this end, the company has developed a new range of workouts which Mills says have tested “off the charts” in the Les Mills Living Lab – the company’s portfolio of health clubs in New Zealand, which it uses as a test-bed for new concepts.

Two new programmes, called Functional Strength and Les Mills Dance have just been launched, while Shapes – a sculpt class based on strength, Pilates and power yoga – and recent addition to the portfolio, Strength Development, are already rolling out and enjoying strong take up, says Mills.

Three or four more new programmes will be launching this year, including a global reveal of two new club-in-club programmes – Ceremony and Conquer.

Ormerod stepped down at the end of last year to take time out to spend with his young family, while Burnet recently moved on to launch his own business, The Alchemist and Adventurer, offering personal and team transformation programmes.

Mills paid tribute to both, saying: “We’re hugely indebted to both Clive and Keith for their immense contributions to the business. They’ll always be part of the Les Mills family.”
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Jobs    News   Products   Magazine
PRODUCT NEWS
Les Mills refreshes its top team and gears up for new workout launches
21 Feb 2024 . BY Kath Hudson
Les Mills group MD, Phillip Mills, is driving innovation for health club operators / Les Mills
Les Mills has been through a senior management refresh following the recent departure of CEO Clive Ormerod and Keith Burnet, who was CEO of global markets.

Founder, Phillip Mills, has stepped back into the overall leadership role as group managing director and is now working closely with James Graham, the new CEO of global markets.

The senior leadership team has been bolstered by the inclusion of local-market leaders, Martin Franklin, CEO UK and Western Europe; Lena Holmberg, CEO Nordic and Eastern Europe, and Sean Turner, CEO US.

Jens Schulze has also been promoted to country manager in Germany in recognition of his sustained high performance over the last few years.

The first mission for the senior leadership team is delivering the company’s ‘Accelerate Club Success’ strategy, which has been designed to support health club operators in elevating the in-club experience through new programming and innovation.

“We have a clear plan to double down on live fitness experiences to accelerate the next phase of industry growth,” Mills told HCM. “Clubs have had to cut costs and increase prices to get back to profitability. Members have noticed, so to drive significant member growth we need to elevate the in-club experience.”

To this end, the company has developed a new range of workouts which Mills says have tested “off the charts” in the Les Mills Living Lab – the company’s portfolio of health clubs in New Zealand, which it uses as a test-bed for new concepts.

Two new programmes, called Functional Strength and Les Mills Dance have just been launched, while Shapes – a sculpt class based on strength, Pilates and power yoga – and recent addition to the portfolio, Strength Development, are already rolling out and enjoying strong take up, says Mills.

Three or four more new programmes will be launching this year, including a global reveal of two new club-in-club programmes – Ceremony and Conquer.

Ormerod stepped down at the end of last year to take time out to spend with his young family, while Burnet recently moved on to launch his own business, The Alchemist and Adventurer, offering personal and team transformation programmes.

Mills paid tribute to both, saying: “We’re hugely indebted to both Clive and Keith for their immense contributions to the business. They’ll always be part of the Les Mills family.”
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We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
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Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


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