Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
PRODUCT NEWS
Arnold Schwarzenegger is growing a powerful fitness community
23 Jan 2024 . BY Kath Hudson
Arnold Schwarzenegger is building an online fitness community / shutterstock/Anton Gvozdikov
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, is actively building an online fitness community through which to share his knowledge.

Now in his 70s, Schwarzenegger says he wants to motivate people to get fit and strong and convince everyone fitness is for them. To this end, he's building a fitness community called Arnold’s Pump Club.

The latest move was the launch of an app, called The Pump, for his 5,000 founding members and in the months since launch, the app has been refined and the community has grown.

Costing £105.99 per year, or £10.49 per month, The Pump delivers workout programmes, motivational tips, a personalised habit tracker and a positive community. On joining, individuals complete a questionnaire and are given a workout based on their criteria, which is updated with a progressive workout each week.

Schwarzenegger says he wants everyone to feel fit and strong as he always did and is excited about how the internet allows him to reach so many people. “Fitness is for everybody, everyone has the right to be healthy and fit and to train,” he says. “This app is not just for the people who've been training for years, it's for people who've never stepped into the gymnasium as well.”

Making people feel good about themselves and creating a “positive corner of the internet” is as central to the mission as sharing the training programmes, which are designed by Schwarzenegger and his team.

The Pump community shares wins, struggles and feelings. “Like a Terminator, they pump each other up,” says Schwarzenegger. “I'm really proud of the workout programmes, habit builder and the technical parts of the app, but I'm most proud of the community just spreading joy and support every day. It really feels like the camaraderie I've always loved about the gym – a lot of people coming together on their own missions.”

Schwarzenegger guides users through the workouts with exercise videos and instructional tips. For the first 90 days people are locked into The Foundation, a programme which is customised according to their level of experience and whether they have access to the gym or are doing bodyweight training.

The habit builder feature encourages users to pick a vision and then choose three daily actions to move towards that vision. Schwarzenegger does Q&As, alongside other experts, about overcoming hurdles.

Subscribers to The Pump Club free newsletter benefit from a motivational email each day and access to a podcast.
PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
Introducing the next generation of Precor cardio consoles: a perfect blend of performance, fitness and entertainment
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
+ More products  

COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
PRODUCT NEWS
Arnold Schwarzenegger is growing a powerful fitness community
23 Jan 2024 . BY Kath Hudson
Arnold Schwarzenegger is building an online fitness community / shutterstock/Anton Gvozdikov
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, is actively building an online fitness community through which to share his knowledge.

Now in his 70s, Schwarzenegger says he wants to motivate people to get fit and strong and convince everyone fitness is for them. To this end, he's building a fitness community called Arnold’s Pump Club.

The latest move was the launch of an app, called The Pump, for his 5,000 founding members and in the months since launch, the app has been refined and the community has grown.

Costing £105.99 per year, or £10.49 per month, The Pump delivers workout programmes, motivational tips, a personalised habit tracker and a positive community. On joining, individuals complete a questionnaire and are given a workout based on their criteria, which is updated with a progressive workout each week.

Schwarzenegger says he wants everyone to feel fit and strong as he always did and is excited about how the internet allows him to reach so many people. “Fitness is for everybody, everyone has the right to be healthy and fit and to train,” he says. “This app is not just for the people who've been training for years, it's for people who've never stepped into the gymnasium as well.”

Making people feel good about themselves and creating a “positive corner of the internet” is as central to the mission as sharing the training programmes, which are designed by Schwarzenegger and his team.

The Pump community shares wins, struggles and feelings. “Like a Terminator, they pump each other up,” says Schwarzenegger. “I'm really proud of the workout programmes, habit builder and the technical parts of the app, but I'm most proud of the community just spreading joy and support every day. It really feels like the camaraderie I've always loved about the gym – a lot of people coming together on their own missions.”

Schwarzenegger guides users through the workouts with exercise videos and instructional tips. For the first 90 days people are locked into The Foundation, a programme which is customised according to their level of experience and whether they have access to the gym or are doing bodyweight training.

The habit builder feature encourages users to pick a vision and then choose three daily actions to move towards that vision. Schwarzenegger does Q&As, alongside other experts, about overcoming hurdles.

Subscribers to The Pump Club free newsletter benefit from a motivational email each day and access to a podcast.
PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
Myndstream’s wellness music service comes to market
Wellness operators now have access to a wider range of music, following the launch of Myndstream’s subscription-based music service.
Klafs acquired by Kohler from Egeria Group
Spa operator and bathroom fixtures company Kohler has entered into a definitive agreement to acquire saunas, steamrooms and hydrothermal area specialist Klafs from investment company Egeria Group.
+ More products   
 
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS