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PRODUCT NEWS
Chuck Runyon refutes rumours Anytime Fitness is for sale
19 Jan 2024 . BY Liz Terry
Rumours are untrue and unfounded, Runyon told HCM / Self Esteem Brands
Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.

”It’s not happening,” he said. “We’re aware there’s turmoil in some parts of the fitness franchise market, but we have confidence in our model.”

Speaking to HCM recently, Dave Mortensen – who co-founded Anytime Fitness and Self Esteem Brands with Runyon – said the company is aiming to reach 10,000 locations in the next five years, with Anytime Fitness the key to this growth, as its largest brand.

The company recently launched Anytime Fitness in France and Austria while also eyeing Scandinavia.

The SEB model involves rolling out Anytime Fitness as the mothership and then supplementing this with its other studio brands – Basecamp Fitness, The Bar Method – and beauty brand, Waxing The City. Basecamp is called SUMHIIT in other parts of the world for licensing reasons.

“We generally work on a 3-1-1 model, by which I mean for every three Anytime Fitness clubs we put in a market, we’d aim to put in one of each of our studio brands," said Mortensen. The studio brands need a slightly higher population density to support their model.

"In some markets, especially smaller countries, we’ll go into an area development agreement rather than a master franchise relationship.
.
“When it comes to global expansion, we adopt a ‘glocal’ approach, implementing an 80/20 rule: 80 per cent of what we do with our brands, we bring to each country to maintain consistency; 20 per cent is localised in partnership with our master franchisor. It’s the master franchisor who makes us go from good to great.”

Read the full interview here.

PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
Introducing the next generation of Precor cardio consoles: a perfect blend of performance, fitness and entertainment
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
+ More products  

COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
FitnessKPI

FitnessKPI is the most complete Business Intelligence in the Fitness industry and the only one that [more...]
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
PRODUCT NEWS
Chuck Runyon refutes rumours Anytime Fitness is for sale
19 Jan 2024 . BY Liz Terry
Rumours are untrue and unfounded, Runyon told HCM / Self Esteem Brands
Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.

”It’s not happening,” he said. “We’re aware there’s turmoil in some parts of the fitness franchise market, but we have confidence in our model.”

Speaking to HCM recently, Dave Mortensen – who co-founded Anytime Fitness and Self Esteem Brands with Runyon – said the company is aiming to reach 10,000 locations in the next five years, with Anytime Fitness the key to this growth, as its largest brand.

The company recently launched Anytime Fitness in France and Austria while also eyeing Scandinavia.

The SEB model involves rolling out Anytime Fitness as the mothership and then supplementing this with its other studio brands – Basecamp Fitness, The Bar Method – and beauty brand, Waxing The City. Basecamp is called SUMHIIT in other parts of the world for licensing reasons.

“We generally work on a 3-1-1 model, by which I mean for every three Anytime Fitness clubs we put in a market, we’d aim to put in one of each of our studio brands," said Mortensen. The studio brands need a slightly higher population density to support their model.

"In some markets, especially smaller countries, we’ll go into an area development agreement rather than a master franchise relationship.
.
“When it comes to global expansion, we adopt a ‘glocal’ approach, implementing an 80/20 rule: 80 per cent of what we do with our brands, we bring to each country to maintain consistency; 20 per cent is localised in partnership with our master franchisor. It’s the master franchisor who makes us go from good to great.”

Read the full interview here.

PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
Myndstream’s wellness music service comes to market
Wellness operators now have access to a wider range of music, following the launch of Myndstream’s subscription-based music service.
Klafs acquired by Kohler from Egeria Group
Spa operator and bathroom fixtures company Kohler has entered into a definitive agreement to acquire saunas, steamrooms and hydrothermal area specialist Klafs from investment company Egeria Group.
+ More products   
 
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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