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PRODUCT NEWS
Gold's Gym, McFit strike a strategic deal with Paramount+
18 Jan 2024 . BY Kath Hudson
Members of RSG Group operations, such as McFit and Gold's Gym, can get a Paramount+ subscription to use when exercising inside and outside the gym / Shutterstock/Diego Thomazini
A deal between one of the world’s biggest gym groups and a streaming giant involves members of RSG Group’s gyms being offered a Paramount+ subscription.

Customers signing up for a membership at one of RSG Group’s brands, including McFit, Gold’s Gym and John Reed, are getting access to Paramount+ for 12 months, giving them access to entertaining content online. The two companies are also collaborating on marketing activities to promote the offer which is available in Germany and Austria.

Director of brand and communications at McFit, Pierre Geisensetter, says this means members get value both while working out and while recovering. “We focus on our members having fun while training and by partnering with Paramount+, we now enable them to stream blockbusters, original series and reality shows during a cardio session, as well as at home.”

Speaking for Paramount+, Sabine Anger, says the company is seeking new and innovative ways to connect with audiences. “With this partnership we really went outside the box to find a perfect fit for our broad, premium entertainment offering.”

In other news, RSG exited the Spanish market before Christmas, with the sale of its 47 Spanish estate – 42 McFit and five Holmes Place clubs – to Basic-Fit for €50m.

Among its plans for the coming year is an overhaul of the McFit brand. Joint CEOs Hagen Wingertszahn and Dr Jobst Müller-Trimbusch told HCM the cult brand will be modernised in a careful but future-orientated way, which will continue to fulfil the needs of its various target groups, including Gen Z.





McFit is being refreshed this year / Credit: RSG Group
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Jobs    News   Products   Magazine
PRODUCT NEWS
Gold's Gym, McFit strike a strategic deal with Paramount+
18 Jan 2024 . BY Kath Hudson
Members of RSG Group operations, such as McFit and Gold's Gym, can get a Paramount+ subscription to use when exercising inside and outside the gym / Shutterstock/Diego Thomazini
A deal between one of the world’s biggest gym groups and a streaming giant involves members of RSG Group’s gyms being offered a Paramount+ subscription.

Customers signing up for a membership at one of RSG Group’s brands, including McFit, Gold’s Gym and John Reed, are getting access to Paramount+ for 12 months, giving them access to entertaining content online. The two companies are also collaborating on marketing activities to promote the offer which is available in Germany and Austria.

Director of brand and communications at McFit, Pierre Geisensetter, says this means members get value both while working out and while recovering. “We focus on our members having fun while training and by partnering with Paramount+, we now enable them to stream blockbusters, original series and reality shows during a cardio session, as well as at home.”

Speaking for Paramount+, Sabine Anger, says the company is seeking new and innovative ways to connect with audiences. “With this partnership we really went outside the box to find a perfect fit for our broad, premium entertainment offering.”

In other news, RSG exited the Spanish market before Christmas, with the sale of its 47 Spanish estate – 42 McFit and five Holmes Place clubs – to Basic-Fit for €50m.

Among its plans for the coming year is an overhaul of the McFit brand. Joint CEOs Hagen Wingertszahn and Dr Jobst Müller-Trimbusch told HCM the cult brand will be modernised in a careful but future-orientated way, which will continue to fulfil the needs of its various target groups, including Gen Z.





McFit is being refreshed this year / Credit: RSG Group
PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
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30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
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Rimini Exhibition Center, Rimini, Italy
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