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PRODUCT NEWS
Franchise specialist Richard North appointed CEO at United Fitness Brands
16 Jan 2024 . BY Kath Hudson
Richard North has joined United Fitness Brands as CEO / United Fitness Brands / Richard North
Richard North has taken up the role of CEO at United Fitness Brands (UFB), owner of five boutique fitness brands.

Announcing his new role, North said: “It’s an honour to lead an incredibly passionate team with a laser focus on propelling growth and expansion, not just in the UK but globally. Exciting times ahead as we bring the unique essence of Barrecore, Kobox, Boxing Club, Boom Cycle, Triyoga UK and the newly-formed Reformcore to even more people.”

The move follows a tumultuous time during the pandemic’s darkest days, when London boutiques were hit hard and some high-profile directors stepped down from UFB, including Robert Rowland, Joe Cohen and David Lloyd.

Existing investor, Nectar Capital LLP took a controlling interest in the company on 12 September 2023. The business is also backed by Dominus, Prism Finance and Madison Cairn.

North started his career as sales and marketing manager at Cannons in 2005, before moving to The Academy Health Club & Spa, then on to business development for FitPro and Les Mills. In 2013 he moved into franchising with Anytime Fitness UK and was most recently European head of franchise development at technology company Getir.

The appointment of a franchising heavyweight as CEO, suggests this may be the direction the company is intending to take going forward.

Launched in 2021, United Fitness Brands has a portfolio of predominantly London-based boutique studios which it intends to take across the UK and internationally.

Built on the back of the Reformer Pilates trend, the new Reformcore brand currently has a site open in Chelsea, with two studios opening soon in St Mary Axe and Mayfair, London.

Curated for power, strength and core fitness, Reformcore uses Reformer Pilates machines to build muscular endurance and strength and is described as high energy and low impact.

It's up against Xponential’s reformer brand, Club Pilates, which has also just launched in London.

'Fight Club meets nightclub', boxing concept, Kobox
Launched in 2011,
Barrecore has 10 studios in London and three in the North of England and has an online service, Barrecore On Demand. It joined the UFB portfolio in April 2021.

Also founded in 2011, 'party on a bike' concept, Boom Cycle currently has five studios across London.

Offering yoga, Pilates and barre, triyoga is the company’s longest established brand, with four London sites and an online programme. It was groundbreaking when it launched in 2000, bringing yoga out of village halls and into the mainstream.

Triyoga went into administration on 22 September 2022, but has continued to trade after administrators sold its assets to Dalai Holdings Ltd. The company told HCM Triyoga is now trading well.
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Jobs    News   Products   Magazine
PRODUCT NEWS
Franchise specialist Richard North appointed CEO at United Fitness Brands
16 Jan 2024 . BY Kath Hudson
Richard North has joined United Fitness Brands as CEO / United Fitness Brands / Richard North
Richard North has taken up the role of CEO at United Fitness Brands (UFB), owner of five boutique fitness brands.

Announcing his new role, North said: “It’s an honour to lead an incredibly passionate team with a laser focus on propelling growth and expansion, not just in the UK but globally. Exciting times ahead as we bring the unique essence of Barrecore, Kobox, Boxing Club, Boom Cycle, Triyoga UK and the newly-formed Reformcore to even more people.”

The move follows a tumultuous time during the pandemic’s darkest days, when London boutiques were hit hard and some high-profile directors stepped down from UFB, including Robert Rowland, Joe Cohen and David Lloyd.

Existing investor, Nectar Capital LLP took a controlling interest in the company on 12 September 2023. The business is also backed by Dominus, Prism Finance and Madison Cairn.

North started his career as sales and marketing manager at Cannons in 2005, before moving to The Academy Health Club & Spa, then on to business development for FitPro and Les Mills. In 2013 he moved into franchising with Anytime Fitness UK and was most recently European head of franchise development at technology company Getir.

The appointment of a franchising heavyweight as CEO, suggests this may be the direction the company is intending to take going forward.

Launched in 2021, United Fitness Brands has a portfolio of predominantly London-based boutique studios which it intends to take across the UK and internationally.

Built on the back of the Reformer Pilates trend, the new Reformcore brand currently has a site open in Chelsea, with two studios opening soon in St Mary Axe and Mayfair, London.

Curated for power, strength and core fitness, Reformcore uses Reformer Pilates machines to build muscular endurance and strength and is described as high energy and low impact.

It's up against Xponential’s reformer brand, Club Pilates, which has also just launched in London.

'Fight Club meets nightclub', boxing concept, Kobox
Launched in 2011,
Barrecore has 10 studios in London and three in the North of England and has an online service, Barrecore On Demand. It joined the UFB portfolio in April 2021.

Also founded in 2011, 'party on a bike' concept, Boom Cycle currently has five studios across London.

Offering yoga, Pilates and barre, triyoga is the company’s longest established brand, with four London sites and an online programme. It was groundbreaking when it launched in 2000, bringing yoga out of village halls and into the mainstream.

Triyoga went into administration on 22 September 2022, but has continued to trade after administrators sold its assets to Dalai Holdings Ltd. The company told HCM Triyoga is now trading well.
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Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
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