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PRODUCT NEWS
TikTok enters the fitness market and announces Peloton tie-up
05 Jan 2024 . BY Liz Terry
TiKTok targeting consumers with new year fitness messages on the London Underground / With thanks to Jak Phillips
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push.

The social media giant has also struck an exclusive partnership with Peloton that will see it delivering content to TikTok’s global community via a dedicated, co-branded area on the new hub called #TikTokFitnessPoweredbyPeloton.

"Culture, communities and conversations live on TikTok and this offers fitness brands [such as Peloton] an opportunity to deeply connect with their audiences,” said Sofia Hernandez, global head of business marketing at TikTok.

“When it comes to the fitness category on TikTok, we already have thousands of communities coming together to connect via everything from #thefitnessjourney to bonding as #runnersoftiktok, and we're thrilled this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community."

Content will include a selection of live Peloton classes with and without equipment, original instructor series and ongoing creator partnerships, as well as Peloton class clips and celebrity collaborations.

“This is the first time Peloton has produced bespoke social content for a partner outside Peloton-owned channels”, said Oli Snoddy, VP of consumer marketing at Peloton.
"We recognise the way people engage with fitness is constantly changing,” he said. “Our team is excited to complement TikTok's burgeoning fitness content by introducing Peloton to new audiences in completely new ways.

“TikTok has a billion users globally and #TikTokFitness has the potential to inspire and positively impact content in the wellbeing space in a new and creative way,” said Snoddy. “Peloton's recent brand evolution – Anyone. Anytime. Anywhere. – will be integrated into the content hub, reinforcing the brand's commitment to making fitness more accessible.”

The #TikTokFitness Powered by Peloton hub will initially be available in the US, UK, and Canada.

Footnote: Apple flagged to acquire Peloton

Investment outfit Deepwater Asset Management is predicting that Apple will acquire Peloton in 2024.

Writing in its annual forecast report, the company’s analysts say the move would enable Apple to grow its Fitness+ subscription service, while adding fitness equipment to its portfolio to integrate with the Apple Watch and its activity tracking software.

Taking over Peloton's three-million subscribers would also add US$1.7 billion revenue and align with Apple’s ongoing move into the wellness sector, it said.

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PRODUCT NEWS
TikTok enters the fitness market and announces Peloton tie-up
05 Jan 2024 . BY Liz Terry
TiKTok targeting consumers with new year fitness messages on the London Underground / With thanks to Jak Phillips
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push.

The social media giant has also struck an exclusive partnership with Peloton that will see it delivering content to TikTok’s global community via a dedicated, co-branded area on the new hub called #TikTokFitnessPoweredbyPeloton.

"Culture, communities and conversations live on TikTok and this offers fitness brands [such as Peloton] an opportunity to deeply connect with their audiences,” said Sofia Hernandez, global head of business marketing at TikTok.

“When it comes to the fitness category on TikTok, we already have thousands of communities coming together to connect via everything from #thefitnessjourney to bonding as #runnersoftiktok, and we're thrilled this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community."

Content will include a selection of live Peloton classes with and without equipment, original instructor series and ongoing creator partnerships, as well as Peloton class clips and celebrity collaborations.

“This is the first time Peloton has produced bespoke social content for a partner outside Peloton-owned channels”, said Oli Snoddy, VP of consumer marketing at Peloton.
"We recognise the way people engage with fitness is constantly changing,” he said. “Our team is excited to complement TikTok's burgeoning fitness content by introducing Peloton to new audiences in completely new ways.

“TikTok has a billion users globally and #TikTokFitness has the potential to inspire and positively impact content in the wellbeing space in a new and creative way,” said Snoddy. “Peloton's recent brand evolution – Anyone. Anytime. Anywhere. – will be integrated into the content hub, reinforcing the brand's commitment to making fitness more accessible.”

The #TikTokFitness Powered by Peloton hub will initially be available in the US, UK, and Canada.

Footnote: Apple flagged to acquire Peloton

Investment outfit Deepwater Asset Management is predicting that Apple will acquire Peloton in 2024.

Writing in its annual forecast report, the company’s analysts say the move would enable Apple to grow its Fitness+ subscription service, while adding fitness equipment to its portfolio to integrate with the Apple Watch and its activity tracking software.

Taking over Peloton's three-million subscribers would also add US$1.7 billion revenue and align with Apple’s ongoing move into the wellness sector, it said.

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Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
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We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
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Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


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