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Arnold Classic UK and Panatta ink three-year sponsorship deal
06 Dec 2023 . BY Megan Whitby
Ronnie Coleman and Phil Heath will be in attendance at the 2024 event as Panatta ambassadors / Panatta
In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.

Arnold Schwarzenegger, famously known as "The Governator," has curated a mosaic of events bearing his name, fortified by his legion of devoted fans and a select group of corporate allies.

Scheduled for 15-17 March, the 2024 Arnold Classic UK event will be hosted in Birmingham.

Panatta says its union with the event has come as no surprise, as it’s previously endorsed and participated in Schwarzenegger multisport The Oak festivals since their inaugural editions in Columbus (Ohio) and several times in Spain.

Panatta's heritage extends across six decades, encompassing cutting-edge bodybuilding equipment, enlightening seminars, generous support for premier sports competitions and athletes worldwide, with a perpetual ardor for the world of sports.

At the expo, Panatta will showcase its collection within a 300sq m booth and a sprawling 200sq m Muscle Gym.

This will serve as an interactive hub, inviting athletes, enthusiasts and potential clients to experience firsthand the excellence in Italian sports equipment.

Furthermore, it's an opportunity to rub shoulders with leading athletes including celebrated Olympians like Ronnie Coleman (8x Mr. Olympia) and Phil Heath (7x Mr. Olympia) together with fitness models.

According to Panatta, the event promises to be an unforgettable opportunity to immerse yourself in the world of top-tier sports equipment and athletic inspiration, enjoy a workout session and hear the latest from its distinguished ambassadors.




/ Credit: Panatta



/ Credit: Panatta
PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
Introducing the next generation of Precor cardio consoles: a perfect blend of performance, fitness and entertainment
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
Envirochem: Rest assured with our UKAS-accredited legionella testing service
Although Legionnaires' disease isn’t common, it can be serious.
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02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

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Jobs    News   Products   Magazine
PRODUCT NEWS
Arnold Classic UK and Panatta ink three-year sponsorship deal
06 Dec 2023 . BY Megan Whitby
Ronnie Coleman and Phil Heath will be in attendance at the 2024 event as Panatta ambassadors / Panatta
In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.

Arnold Schwarzenegger, famously known as "The Governator," has curated a mosaic of events bearing his name, fortified by his legion of devoted fans and a select group of corporate allies.

Scheduled for 15-17 March, the 2024 Arnold Classic UK event will be hosted in Birmingham.

Panatta says its union with the event has come as no surprise, as it’s previously endorsed and participated in Schwarzenegger multisport The Oak festivals since their inaugural editions in Columbus (Ohio) and several times in Spain.

Panatta's heritage extends across six decades, encompassing cutting-edge bodybuilding equipment, enlightening seminars, generous support for premier sports competitions and athletes worldwide, with a perpetual ardor for the world of sports.

At the expo, Panatta will showcase its collection within a 300sq m booth and a sprawling 200sq m Muscle Gym.

This will serve as an interactive hub, inviting athletes, enthusiasts and potential clients to experience firsthand the excellence in Italian sports equipment.

Furthermore, it's an opportunity to rub shoulders with leading athletes including celebrated Olympians like Ronnie Coleman (8x Mr. Olympia) and Phil Heath (7x Mr. Olympia) together with fitness models.

According to Panatta, the event promises to be an unforgettable opportunity to immerse yourself in the world of top-tier sports equipment and athletic inspiration, enjoy a workout session and hear the latest from its distinguished ambassadors.




/ Credit: Panatta



/ Credit: Panatta
PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
Myndstream’s wellness music service comes to market
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Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


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