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PRODUCT NEWS
Crunch Fitness adds Amazon One palm recognition for club access control
09 Sep 2023 . BY Tom Walker
Amazon One is already used by retailers / Amazon One
Members of Crunch Fitness gyms can now enter their club using the Amazon One palm recognition service.

The franchised fitness operator has become the first gym chain to utilise Amazon One at its locations.

Members who use Amazon One will no longer need their Crunch membership tags or mobile app to enter – they can simply hover their palm over an Amazon One device to enter the fitness facility.

Amazon One is currently being piloted at nine Crunch clubs across the US, including five in San Francisco, three in the New York City, and one in the Los Angeles area, with more locations rolling out the technology in the coming months.

Crunch has been piloting Amazon One for the last four months.

At participating gyms, 80 per cent of members now use Amazon One for entry and adoption is expected to grow as awareness increases and the programme continues to expand to more locations across the US.

Molly Long, chief experience officer at Crunch Fitness, said: "Implementing Amazon One at Crunch gyms has been a win-win for our members and for our Crunch team.

"The feedback from our members has been positive – they appreciate the ability to enter the gym swiftly and efficiently without the need to remember to bring their membership key tag or open the mobile app."

Crunch members can enroll at the Amazon One kiosk inside participating Crunch clubs, or pre-enroll online by visiting the dedicated Amazon One website.

Amazon One is a palm-based biometric identity and payment service that uses artificial intelligence and deep learning techniques, including generative AI to establish a person's identity.

It is currently being rolled out by a number of retail store and travel operators, as well as sports and entertainment venues.

Crunch has around 440 locations in seven countries under the Crunch Fitness and Crunch Signature (premium) brands, in addition to a partnership with footballer Cristiano Ronaldo for the CR7 Fitness brand.

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Jobs    News   Products   Magazine
PRODUCT NEWS
Crunch Fitness adds Amazon One palm recognition for club access control
09 Sep 2023 . BY Tom Walker
Amazon One is already used by retailers / Amazon One
Members of Crunch Fitness gyms can now enter their club using the Amazon One palm recognition service.

The franchised fitness operator has become the first gym chain to utilise Amazon One at its locations.

Members who use Amazon One will no longer need their Crunch membership tags or mobile app to enter – they can simply hover their palm over an Amazon One device to enter the fitness facility.

Amazon One is currently being piloted at nine Crunch clubs across the US, including five in San Francisco, three in the New York City, and one in the Los Angeles area, with more locations rolling out the technology in the coming months.

Crunch has been piloting Amazon One for the last four months.

At participating gyms, 80 per cent of members now use Amazon One for entry and adoption is expected to grow as awareness increases and the programme continues to expand to more locations across the US.

Molly Long, chief experience officer at Crunch Fitness, said: "Implementing Amazon One at Crunch gyms has been a win-win for our members and for our Crunch team.

"The feedback from our members has been positive – they appreciate the ability to enter the gym swiftly and efficiently without the need to remember to bring their membership key tag or open the mobile app."

Crunch members can enroll at the Amazon One kiosk inside participating Crunch clubs, or pre-enroll online by visiting the dedicated Amazon One website.

Amazon One is a palm-based biometric identity and payment service that uses artificial intelligence and deep learning techniques, including generative AI to establish a person's identity.

It is currently being rolled out by a number of retail store and travel operators, as well as sports and entertainment venues.

Crunch has around 440 locations in seven countries under the Crunch Fitness and Crunch Signature (premium) brands, in addition to a partnership with footballer Cristiano Ronaldo for the CR7 Fitness brand.

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Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
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