Lumin Fitness wants to be 'world’s smartest fitness studio' – launches franchise model
08 Sep 2023 . BY Tom Walker
Former Gold’s Gym CEO, Brandon Bean (left) with co-founder Omeed Shams / Lumin Fitness
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness studio".
Lumin Fitness was co-founded in 2019 by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams.
Having proven the concept, the two are now taking the leap into franchising.
The offering blends personalisation, gamification and progress tracking for members, using dynamic, wall-to-wall LED screens that create an interactive, immersive environment that changes daily and evolves over time (see images below).
Each 40-minute class combines PT with group fitness, while deploying AI, digital displays, motion tracking and object detection to keep workouts efficient, fresh and engaging.
Lumin Fitness franchisees will also be able to use proprietary technology to operate with minimal staffing, automation and operational efficiencies. Classes can run throughout the day and with the low staffing model, Bean says margins are strong.
“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the brick-and-mortar fitness space,” Bean told HCM.
He said the company has placed global growth at the forefront of operations: "From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist.
“Alongside my technical founder, Omeed Shams and our talented global team, I want to leverage our collective experiences to introduce something no one had ever seen before," he continued.
"At the crossroads of cutting-edge AI technology and a steady rise in demand for hyper-personalized fitness experiences, Lumin Fitness was born.”
Bean has hired former Gold's Gym exec, Craig Sherwood, as chief development officer and is seeking partners to accelerate expansion through franchising.
The workout delivers cardio and strength training via PT and group fitness / Credit: Lumin Fitness
The concept blends personalisation, gamification and progress tracking for members and uses dynamic, wall-to-wall LED screens / Credit: Lumin Fitness
Workouts are updated regularly to maintain engagement / Credit: Lumin Fitness
Lumin kit is part of the brand building / Credit: Lumin Fitness
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free
electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push
Power' technology, which harnesses the energy created by a simple push of the nozzle.
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region.
The passion for fitness and bodybuilding reached new heights at the Panatta stands during
RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year
exceeded the 100,000 visitor mark.
Egym’s new AI-based software, Egym Genius, creates automated personalised training plans
that are tailored to the individual, the club and its equipment, including digital kit, free
weights, selectorised equipment, and cable pulls.
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and
Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Lumin Fitness wants to be 'world’s smartest fitness studio' – launches franchise model
08 Sep 2023 . BY Tom Walker
Former Gold’s Gym CEO, Brandon Bean (left) with co-founder Omeed Shams / Lumin Fitness
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness studio".
Lumin Fitness was co-founded in 2019 by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams.
Having proven the concept, the two are now taking the leap into franchising.
The offering blends personalisation, gamification and progress tracking for members, using dynamic, wall-to-wall LED screens that create an interactive, immersive environment that changes daily and evolves over time (see images below).
Each 40-minute class combines PT with group fitness, while deploying AI, digital displays, motion tracking and object detection to keep workouts efficient, fresh and engaging.
Lumin Fitness franchisees will also be able to use proprietary technology to operate with minimal staffing, automation and operational efficiencies. Classes can run throughout the day and with the low staffing model, Bean says margins are strong.
“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the brick-and-mortar fitness space,” Bean told HCM.
He said the company has placed global growth at the forefront of operations: "From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist.
“Alongside my technical founder, Omeed Shams and our talented global team, I want to leverage our collective experiences to introduce something no one had ever seen before," he continued.
"At the crossroads of cutting-edge AI technology and a steady rise in demand for hyper-personalized fitness experiences, Lumin Fitness was born.”
Bean has hired former Gold's Gym exec, Craig Sherwood, as chief development officer and is seeking partners to accelerate expansion through franchising.
The workout delivers cardio and strength training via PT and group fitness / Credit: Lumin Fitness
The concept blends personalisation, gamification and progress tracking for members and uses dynamic, wall-to-wall LED screens / Credit: Lumin Fitness
Workouts are updated regularly to maintain engagement / Credit: Lumin Fitness
Lumin kit is part of the brand building / Credit: Lumin Fitness
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free
electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push
Power' technology, which harnesses the energy created by a simple push of the nozzle.
Egym’s new AI-based software, Egym Genius, creates automated personalised training plans
that are tailored to the individual, the club and its equipment, including digital kit, free
weights, selectorised equipment, and cable pulls.
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
on the muscle groups of the upper back, chest and arms, by simulating the actions of cross
country skiing.
