W3Fit heads to the US with new event slated for September 2024
07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close / We Work Well
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.
We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.
The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.
W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.
“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.
"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.
Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.
“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.
“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.
Cameron Close, global wellness director at We Work Well, has been appointed event director.
His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.
Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free
electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push
Power' technology, which harnesses the energy created by a simple push of the nozzle.
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region.
The passion for fitness and bodybuilding reached new heights at the Panatta stands during
RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year
exceeded the 100,000 visitor mark.
Egym’s new AI-based software, Egym Genius, creates automated personalised training plans
that are tailored to the individual, the club and its equipment, including digital kit, free
weights, selectorised equipment, and cable pulls.
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and
Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
W3Fit heads to the US with new event slated for September 2024
07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close / We Work Well
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.
We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.
The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.
W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.
“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.
"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.
Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.
“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.
“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.
Cameron Close, global wellness director at We Work Well, has been appointed event director.
His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.
Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free
electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push
Power' technology, which harnesses the energy created by a simple push of the nozzle.
Egym’s new AI-based software, Egym Genius, creates automated personalised training plans
that are tailored to the individual, the club and its equipment, including digital kit, free
weights, selectorised equipment, and cable pulls.
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
on the muscle groups of the upper back, chest and arms, by simulating the actions of cross
country skiing.
