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PRODUCT NEWS
Kevin Yates joins Lift Brands as COO – tasked with growing Snap Fitness
05 Sep 2023 . BY Tom Walker
In his role Yates will oversee all areas of the Snap Fitness business in EMEA / Lift Brands
Lift Brands has appointed Kevin Yates to its EMEA leadership team as chief operations officer.

He'll be tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.

In his role, Yates will oversee all areas of the Snap Fitness business with a particular focus on brand performance with franchisees.

Brand development will also be a strong focus, as Lift Brands gears up to aggressively grow Snap Fitness across the region.

Yates said: "As I step into my new role, I’ll be calling on my experiences in the business world to drive forward the Snap Fitness brand.

"Snap Fitness is gearing up for a crucial phase of its strategic development, with plans to unveil numerous new locations in the next six months.

"I’m excited to be able to use my own business expansion experiences to assist franchisees in fostering substantial growth and making significant strides in their business."

Lift Brands has also named Kristen Horler as head of sales.

In a statement, Lift Brands said Horler will have "an integral role" in the expansion of the Snap Fitness brand, alongside Yates.

The two appointments come as Lift Brands has confirmed 12 new Snap Fitness openings across the UK and Ireland before early 2024, which will take the number of gyms to 102 – with plans to expand further.

Lift Brands' global CEO, Ty Menzies, added: “Snap Fitness is expecting to open their 100th location in the UK & Ireland very soon with a further two confirmed to follow in quick succession and more in the pipeline.

"Snap Fitness is now the sixth largest fitness operator in the UK, with projections indicating we will rise to fourth over the next year or so."

Yates was COO at 1Rebel and founder ofTrib3e, the boutique operator that closed down its UK head office and consolidated operations back to its Spanish base in February this year. Although he retains a stake in Trib3, he is no longer connected with the business operationally.

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PRODUCT NEWS
Kevin Yates joins Lift Brands as COO – tasked with growing Snap Fitness
05 Sep 2023 . BY Tom Walker
In his role Yates will oversee all areas of the Snap Fitness business in EMEA / Lift Brands
Lift Brands has appointed Kevin Yates to its EMEA leadership team as chief operations officer.

He'll be tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.

In his role, Yates will oversee all areas of the Snap Fitness business with a particular focus on brand performance with franchisees.

Brand development will also be a strong focus, as Lift Brands gears up to aggressively grow Snap Fitness across the region.

Yates said: "As I step into my new role, I’ll be calling on my experiences in the business world to drive forward the Snap Fitness brand.

"Snap Fitness is gearing up for a crucial phase of its strategic development, with plans to unveil numerous new locations in the next six months.

"I’m excited to be able to use my own business expansion experiences to assist franchisees in fostering substantial growth and making significant strides in their business."

Lift Brands has also named Kristen Horler as head of sales.

In a statement, Lift Brands said Horler will have "an integral role" in the expansion of the Snap Fitness brand, alongside Yates.

The two appointments come as Lift Brands has confirmed 12 new Snap Fitness openings across the UK and Ireland before early 2024, which will take the number of gyms to 102 – with plans to expand further.

Lift Brands' global CEO, Ty Menzies, added: “Snap Fitness is expecting to open their 100th location in the UK & Ireland very soon with a further two confirmed to follow in quick succession and more in the pipeline.

"Snap Fitness is now the sixth largest fitness operator in the UK, with projections indicating we will rise to fourth over the next year or so."

Yates was COO at 1Rebel and founder ofTrib3e, the boutique operator that closed down its UK head office and consolidated operations back to its Spanish base in February this year. Although he retains a stake in Trib3, he is no longer connected with the business operationally.

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Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
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02-04 Mar 2024

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Excel exhibition and conference centre , London, United Kingdom
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Javits Convention Center, New York, United States
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