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PRODUCT NEWS Meet the RX – a smart Pilates reformer with biometric feedback 27 Feb 2023 . BY Frances Marcellin The RX is a commercial-grade connected Pilates reformer / Reform RX Reform RX has developed a new digital Pilates reformer that provides users with biometric feedback on power output, calories burned and heart rate. It also tracks movement to the thousandth of a second via its smart spine, provides button-controlled resistance from 22lbs (10kg) to 143lbs (65Kg) and delivers a post workout analysis. “When we designed the RX, our vision was to reinvent and reimagine how the world views reformer Pilates, and to elevate the existing offering for both consumer and corporate markets,” said Yvette McGaffin, CEO and co-founder of Reform RX. “As the only commercial grade, digitally-connected Pilates reformer on the market, we are able to provide tailored solutions to all commercial clients, whether that be a gym operator, boutique studio owner or wellness facility.” One of McGaffin’s goals was to bring reformer Pilates beyond the Pilates studio and to make it more accessible to consumers, so she added Bluetooth for device connections (such as Whoop and Polar), equipped it with a 21.5” HD touchscreen and developed a library of 100+ on-demand and live workouts from expert instructors, such as Kourtney McCullough and Lucas Lombardo. The RX retails at US$4,995 and is available to order from the website – lead time for delivery is around 15-20 weeks. Interested facility operators can try before they buy in the US at the Newport Beach studio in California, and in Europe at the Belfast showroom in Northern Ireland. “As gym operators seek to expand and diversify their offering to tap into this growing consumer demand, we are excited to offer the solution with RX, and bring this revolutionary workout into gym and commercial environments,” added McGaffin. PRODUCT NEWS Brawn to support growth of independent gyms with launch of BETA 200 Programme Brawn, the only connected community lifting app designed for lifters and strength trainers within a gym facility, is looking for forward-thinking gyms to join its innovation programme called BETA 200. Starpool develops Zerobody Cryo as alternative to cryotherapy Italian wellness supplier Starpool has unveiled the Zerobody Cryo device to deliver comfortable cold therapy for spa, wellness and sports facilities. Speediance unveils the Gym Monster to level up home fitness experience During the pandemic, people invested in home workout equipment and virtual training subscriptions to stay fit. Skip to the present day, and many people want to maintain their healthy lifestyles without returning to the gym or studio. Premier Software acquired by Journey Hospitality Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa, leisure and wellness management software business – to boost spa services within hotel e- commerce. Core Health & Fitness launches first StairMaster StepMill for vertical market Core Health & Fitness, an industry leader in commercial fitness products, has launched the Stairmaster 4G – the first StairMaster StepMill designed for the vertical market. Body Bike and Gym 80 launch co-branded bike range Body Bike and Gym 80 have launched a range of co-branded bikes which are available in four different models and price points: Classic, Supreme, Connect and Smart+. Spivi unveils new smartwatch connectivity to enhance engagement for gym members Spivi, an industry leader in interactive displays, leaderboards, gamification and performance tracking for gyms and fitness facilities, has released a new update to its platform. HITIO Gym franchise hits the UK to tackle adolescent inactivity HITIO Gym, which has experienced major success in Scandinavia, entered the UK market in 2022 with two franchisee clubs opening in Orpington and Hoxton. Sency enables users to analyse movement in real time from their smartphone Sency’s motion analysis solution, Movement Operation System (M-OS), uses proprietary algorithms to provide users with real-time movement feedback. FitnessKPI and Magicline partner to improve the experience for gyms and fitness centres FitnessKPI, the Spanish AI business intelligence company, and Magicline, the most widely used gym software in Germany, Austria and Switzerland, have entered into an agreement that allows their users to connect both software programmes and get the best results from the combination of both solutions. Spivi's platform adds new Wear OS compability for Android devices Spivi, which provides interactive displays, leaderboards, gamification and performance tracking to gyms, has added new smartwatch connectivity to its platform. Vitruvian launches Trainer+ programme for gym operators Vitruvian has launched a new partner programme for its AI-driven Trainer+ for fitness clubs and hotels. + More products      COMPANY PROFILES Merrithew® - Leaders in Mindful Movement™ Merrithew® caters to exercise enthusiasts, fitness professionals, studio and facility owners, [more...] + More profiles   CATALOGUE GALLERY Physical Company.. + More catalogues   DIRECTORY + More directory   DIARY 11-14 Jun 2023 W3Spa EMEA Le Meridien Lav, Split, Croatia 12-15 Jun 2023 World Fitness & Wellness Summit Raffles City Convention Centre, Singapore + More diary

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