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PRODUCT NEWS FitnessKPI and Magicline partner to improve the experience for gyms and fitness centres 27 Feb 2023 . BY Megan Whitby / FitnessKPI FitnessKPI, the Spanish AI business intelligence company, and Magicline, the most widely used gym software in Germany, Austria and Switzerland, have entered into an agreement that allows their users to connect both software programmes and get the best results from the combination of both solutions. With this cooperation, fitness centres in Spain, Germany and all countries where these software companies are offering their services, will be able to use the best solutions to manage their centre and increase their performance to the maximum with specialised BI from the fitness industry. The integration will be available soon for the customers of both software. “We’re very excited about this partnership with Fitness KPI as it allows our clients to have a more strategic management of their business,” said Martin Saldaño Krogslund, senior international business development manager at Magicline. “They’ll be able to use real data from themselves and complement it with the best tools for client and device management.” What does this mean for a studio? Studios using Magicline already have a great tool on hand that manages, for example, their payment runs, class scheduling and registrations, member management, staffing schedules, marketing, digital contract closing and sales. With Fitness KPI’s algorithm, there is now the option to analyse studio operations and sales data and show a dashboard with key factors (including predicting which customers are at risk of cancelling the contract, your profitability levels, etc.) and propose improvements for profitability or to avoid expenses. Moreover, its AI will automatically keep track of Magicline's data to monitor business KPIs 24/7 and give a comparison with anonymous competitors. The integration will be available in the upcoming weeks. PRODUCT NEWS Brawn to support growth of independent gyms with launch of BETA 200 Programme Brawn, the only connected community lifting app designed for lifters and strength trainers within a gym facility, is looking for forward-thinking gyms to join its innovation programme called BETA 200. Starpool develops Zerobody Cryo as alternative to cryotherapy Italian wellness supplier Starpool has unveiled the Zerobody Cryo device to deliver comfortable cold therapy for spa, wellness and sports facilities. Speediance unveils the Gym Monster to level up home fitness experience During the pandemic, people invested in home workout equipment and virtual training subscriptions to stay fit. Skip to the present day, and many people want to maintain their healthy lifestyles without returning to the gym or studio. Premier Software acquired by Journey Hospitality Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa, leisure and wellness management software business – to boost spa services within hotel e- commerce. Core Health & Fitness launches first StairMaster StepMill for vertical market Core Health & Fitness, an industry leader in commercial fitness products, has launched the Stairmaster 4G – the first StairMaster StepMill designed for the vertical market. Body Bike and Gym 80 launch co-branded bike range Body Bike and Gym 80 have launched a range of co-branded bikes which are available in four different models and price points: Classic, Supreme, Connect and Smart+. Spivi unveils new smartwatch connectivity to enhance engagement for gym members Spivi, an industry leader in interactive displays, leaderboards, gamification and performance tracking for gyms and fitness facilities, has released a new update to its platform. HITIO Gym franchise hits the UK to tackle adolescent inactivity HITIO Gym, which has experienced major success in Scandinavia, entered the UK market in 2022 with two franchisee clubs opening in Orpington and Hoxton. Meet the RX – a smart Pilates reformer with biometric feedback Reform RX has developed a new digital Pilates reformer that provides users with biometric feedback on power output, calories burned and heart rate. Sency enables users to analyse movement in real time from their smartphone Sency’s motion analysis solution, Movement Operation System (M-OS), uses proprietary algorithms to provide users with real-time movement feedback. Spivi's platform adds new Wear OS compability for Android devices Spivi, which provides interactive displays, leaderboards, gamification and performance tracking to gyms, has added new smartwatch connectivity to its platform. Vitruvian launches Trainer+ programme for gym operators Vitruvian has launched a new partner programme for its AI-driven Trainer+ for fitness clubs and hotels. + More products      COMPANY PROFILES miha bodytec Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...] + More profiles   CATALOGUE GALLERY Physical Company.. + More catalogues   DIRECTORY + More directory   DIARY 11-14 Jun 2023 W3Spa EMEA Le Meridien Lav, Split, Croatia 12-15 Jun 2023 World Fitness & Wellness Summit Raffles City Convention Centre, Singapore + More diary

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