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PRODUCT NEWS Vitruvian launches Trainer+ programme for gym operators 10 Feb 2023 . BY Frances Marcellin The Trainer+ uses AI to track a user's strength-training progress / Vitruvian Vitruvian has launched a new partner programme for its AI-driven Trainer+ for fitness clubs and hotels. Having already joined forces with 50 clubs so far, the Trainer+ scheme can help gym operators to boost revenue streams and member retention. “Strength training can be intimidating and many embark on the journey by themselves, but we take the guesswork out of the equation and enable people to take charge of their health in the most effective and scientific way possible,” said Jon Gregory, founder and CEO of Vitruvian. “We’re proud to partner with so many progressive gyms to unlock the world of personalised resistance training across the globe.” Every Trainer+ model comes with workouts, classes and community features, but Gregory says the real secret to retention is in the data. Once you start training, the machine calibrates to a user’s strength levels and then incrementally works to challenge them. The AI’s algorithms read a user’s motion around 40 times a second so it is always loading the right weight – and it gives up to 440lbs (200kg) of resistance. Users are able to track their progress and development by watching their strength numbers improve. The Trainer+ costs US$3,490 (£2,750) to purchase, plus a monthly membership fee at US$49 (£40) per month or US$149 (£120) per month for three years. It weighs around 66lbs (30kg), but comes with a handle so it’s easy to move around. If gym operators want to trial the product, they can do so in the US, Canada, Australia, Germany, Italy, Netherlands, Hong Kong, Singapore, Thailand and the UK. PRODUCT NEWS Brawn to support growth of independent gyms with launch of BETA 200 Programme Brawn, the only connected community lifting app designed for lifters and strength trainers within a gym facility, is looking for forward-thinking gyms to join its innovation programme called BETA 200. Starpool develops Zerobody Cryo as alternative to cryotherapy Italian wellness supplier Starpool has unveiled the Zerobody Cryo device to deliver comfortable cold therapy for spa, wellness and sports facilities. Speediance unveils the Gym Monster to level up home fitness experience During the pandemic, people invested in home workout equipment and virtual training subscriptions to stay fit. Skip to the present day, and many people want to maintain their healthy lifestyles without returning to the gym or studio. Premier Software acquired by Journey Hospitality Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa, leisure and wellness management software business – to boost spa services within hotel e- commerce. Core Health & Fitness launches first StairMaster StepMill for vertical market Core Health & Fitness, an industry leader in commercial fitness products, has launched the Stairmaster 4G – the first StairMaster StepMill designed for the vertical market. Body Bike and Gym 80 launch co-branded bike range Body Bike and Gym 80 have launched a range of co-branded bikes which are available in four different models and price points: Classic, Supreme, Connect and Smart+. Spivi unveils new smartwatch connectivity to enhance engagement for gym members Spivi, an industry leader in interactive displays, leaderboards, gamification and performance tracking for gyms and fitness facilities, has released a new update to its platform. HITIO Gym franchise hits the UK to tackle adolescent inactivity HITIO Gym, which has experienced major success in Scandinavia, entered the UK market in 2022 with two franchisee clubs opening in Orpington and Hoxton. Meet the RX – a smart Pilates reformer with biometric feedback Reform RX has developed a new digital Pilates reformer that provides users with biometric feedback on power output, calories burned and heart rate. Sency enables users to analyse movement in real time from their smartphone Sency’s motion analysis solution, Movement Operation System (M-OS), uses proprietary algorithms to provide users with real-time movement feedback. FitnessKPI and Magicline partner to improve the experience for gyms and fitness centres FitnessKPI, the Spanish AI business intelligence company, and Magicline, the most widely used gym software in Germany, Austria and Switzerland, have entered into an agreement that allows their users to connect both software programmes and get the best results from the combination of both solutions. Spivi's platform adds new Wear OS compability for Android devices Spivi, which provides interactive displays, leaderboards, gamification and performance tracking to gyms, has added new smartwatch connectivity to its platform. + More products      COMPANY PROFILES Fisikal Limited Fisikal helps fitness professionals, operators and education organisations improve efficiencies and [more...] + More profiles   CATALOGUE GALLERY Physical Company.. + More catalogues   DIRECTORY + More directory   DIARY 11-14 Jun 2023 W3Spa EMEA Le Meridien Lav, Split, Croatia 12-15 Jun 2023 World Fitness & Wellness Summit Raffles City Convention Centre, Singapore + More diary

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