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PRODUCT NEWS
1Rebel snaps up Core Collective in pre-pack administration deal – reveals international growth plans
04 May 2022 . BY Frances Marcellin
1Rebel's acquisition of Sweat It and two Core Collective clubs takes its number of London clubs from nine to twelve / 1Rebel
I’m delighted to announce growth on all fronts as we emerge from the pandemic.
– James Balfour, CEO of 1Rebel
1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators in February.

The Core Collective clubs, located in High Street Kensington and St John’s Wood, London, will continue to operate under their current brand for the time being, but with updates being implemented to "improve the customer experience".

1Rebel founder, James Balfour, told HCM the brands will merge soon, with the Core Collective clubs taking the 1Rebel name.

The deal will significantly expand Balfour's team, as 1Rebel is taking on Core Collective’s experienced group of trainers.

Sweat It, a single studio club based in Covent Garden, London, is currently being refurbished as a 38-spot 1Rebel-branded Reshape studio, joining the operator's existing Reshape roster.

These acquisitions increase the company's portfolio in London from nine to 12 clubs.

“I’m delighted to announce growth on all fronts as we emerge from the pandemic," Balfour told HCM. "The 1Rebel team keeps going from strength to strength and the next couple of years will be an exciting chapter for the business.”

In addition to growing the UK portfolio, the company is also expanding its international presence in Australia and the Middle East.

1R, the Australian subsidiary of 1Rebel, has a new studio under construction in Industry Lanes, Melbourne, a second location for the city, where it opened a club in South Yarra in 2021 offering its Reshape, Rumble and Reformer programmes.

Expansion in the Middle East is underway, with two new clubs being built in Dubai, including a 12,000 square foot flagship site in partnership with property developer, Brookfield.

This club, in the ICD Brookfield Tower in Dubai's International Finance Centre, will be 1Rebel’s "first foray into the open gym floor space" according to Balfour, marking a departure from the company's usual full-studio configuration.

The two wholly-owned clubs in Dubai will be run alongside 1Rebel's franchised clubs in Israel and Saudi Arabia.

Balfour said key strategies have enabled the company to move forward in what have been the "most challenging years" for the industry. These have seen 1Rebel "adapting its strategy and moving quickly to ensure a recovery following the pandemic"; the launch and rapid rollout of a new Reformer programme and; a focus on improving its membership proposition which has included "reducing prices for all customers".

He also said the company's climate programme – One Shake One Tree – where a mangrove tree is planted in Madagascar for every shake bought at 1Rebel clubs, is continuing its philosophy of giving back to society.

One Shake One Tree follows the company's campaign to remove single-use plastic from its operation as part of its 'Rebel against plastic' campaign.

To date 22,273 trees have been planted in Madagascar – it's estimated that each removes around 308kg of CO2 from the atmosphere over the course of its 25-year life.





1Rebel is building a 12,000sq ft flagship club in Dubai with its first open gym floor / Credit: 1Rebel
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Jobs    News   Products   Magazine
PRODUCT NEWS
1Rebel snaps up Core Collective in pre-pack administration deal – reveals international growth plans
04 May 2022 . BY Frances Marcellin
1Rebel's acquisition of Sweat It and two Core Collective clubs takes its number of London clubs from nine to twelve / 1Rebel
I’m delighted to announce growth on all fronts as we emerge from the pandemic.
– James Balfour, CEO of 1Rebel
1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators in February.

The Core Collective clubs, located in High Street Kensington and St John’s Wood, London, will continue to operate under their current brand for the time being, but with updates being implemented to "improve the customer experience".

1Rebel founder, James Balfour, told HCM the brands will merge soon, with the Core Collective clubs taking the 1Rebel name.

The deal will significantly expand Balfour's team, as 1Rebel is taking on Core Collective’s experienced group of trainers.

Sweat It, a single studio club based in Covent Garden, London, is currently being refurbished as a 38-spot 1Rebel-branded Reshape studio, joining the operator's existing Reshape roster.

These acquisitions increase the company's portfolio in London from nine to 12 clubs.

“I’m delighted to announce growth on all fronts as we emerge from the pandemic," Balfour told HCM. "The 1Rebel team keeps going from strength to strength and the next couple of years will be an exciting chapter for the business.”

In addition to growing the UK portfolio, the company is also expanding its international presence in Australia and the Middle East.

1R, the Australian subsidiary of 1Rebel, has a new studio under construction in Industry Lanes, Melbourne, a second location for the city, where it opened a club in South Yarra in 2021 offering its Reshape, Rumble and Reformer programmes.

Expansion in the Middle East is underway, with two new clubs being built in Dubai, including a 12,000 square foot flagship site in partnership with property developer, Brookfield.

This club, in the ICD Brookfield Tower in Dubai's International Finance Centre, will be 1Rebel’s "first foray into the open gym floor space" according to Balfour, marking a departure from the company's usual full-studio configuration.

The two wholly-owned clubs in Dubai will be run alongside 1Rebel's franchised clubs in Israel and Saudi Arabia.

Balfour said key strategies have enabled the company to move forward in what have been the "most challenging years" for the industry. These have seen 1Rebel "adapting its strategy and moving quickly to ensure a recovery following the pandemic"; the launch and rapid rollout of a new Reformer programme and; a focus on improving its membership proposition which has included "reducing prices for all customers".

He also said the company's climate programme – One Shake One Tree – where a mangrove tree is planted in Madagascar for every shake bought at 1Rebel clubs, is continuing its philosophy of giving back to society.

One Shake One Tree follows the company's campaign to remove single-use plastic from its operation as part of its 'Rebel against plastic' campaign.

To date 22,273 trees have been planted in Madagascar – it's estimated that each removes around 308kg of CO2 from the atmosphere over the course of its 25-year life.





1Rebel is building a 12,000sq ft flagship club in Dubai with its first open gym floor / Credit: 1Rebel
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Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
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Lifting communities can connect and compete using Brawn’s AI-driven InGym
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Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
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Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
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+ More catalogues  

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Technogym Ride
Technogym is proud to unveil the new Technogym Ride. Born from Technogym’s long standing experience in cycling field and as official supplier to the best cyclists and teams around the world, Technogym Ride is the first all-in-one bike that connects all your favorite apps in just one click. Find out more...
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DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

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12-13 Sep 2022

2022 Salt Therapy Association Conference

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