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ukactive Summit: Tanni sets out vision for physical activity sector’s future
13 Oct 2021 . BY Tom Walker
Tanni said the sector 'cannot afford to be stationary in its mind-set' / ukactive
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the fullest role in improving the health of the nation".

Speaking at the opening of the annual ukactive Summit in London today (13 October), Tanni said the focus should be on adapting to a "new reality" shaped by the pandemic, in which the focus should be to help the nation become more resilient to future threats of Covid-19 through improved health and wellbeing.

Tanni, who will be leaving her role as ukactive chair in August 2022, said: "We're not a stationary sector, by the very nature of our design, and we cannot afford to be stationary in our mindset.

"Society has changed as a result of the pandemic, and we must change with it.

"I believe the sector will need to be characterised in the following ways.

"We must fully adopt consumer data and insight to help us engage a diversity of audiences, especially older people.

"We must be fully committed to delivering the highest professional standards across both health and safety, and wider societal factors.

"We must drive programmes and services that strive to make facilities as inclusive as possible, and also agile to the growing importance of digital offerings.

"And we must fully establish and integrate our services into health pathways, to support the NHS as well as wider mental and social wellbeing."

She added that working in partnership with the government and other organisations will be crucial – especially in a climate in which both political leaders and the general public have recognised the importance of physical and mental health.

"The door is open for us as a sector with our engagement with Government, and probably more ajar than it was before the start of the pandemic," she said, while also identifying key policy areas which the physical activity sector should look to target – including tax reform.

"I want to see us create a partnership that sees the Government use all the levers at its disposal to support the sector’s development and enable more people to be active.

"In practice, this would mean using not only capital investment, but reforms to tax and wider regulations. These changes would help accelerate both facility expansion and renewal,

"They would also remove financial barriers that restrict people from accessing sport, fitness and leisure.

"We want to work with the Government and partners on a number of reforms and interventions.

"These include an overhaul of the business rates system that would be a huge catalyst for growth and expansion of sites across communities and a reform of the VAT provision on physical activity that restricts access for people from low-income backgrounds to be active.

"We also want to ensure our sector is fully integrated into future incentive schemes that aim to encourage targeted groups to be active.

"The reforms would also include implementing the Workout from Work scheme, which would see the extension of the Cycle to Work scheme to include gym memberships and equipment.

"Government must also aid and facilitate long-term capital investment to future-proof facilities, enabling them to continue to provide essential services to communities, while saving councils money and reducing their carbon footprint.

"This is a major issue as we approach COP 26 in November, where ukactive will be speaking on behalf of our members."

Last month, ukactive published growth modelling, which showed how a VAT reform, the adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members by 2030.
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Jobs    News   Products   Magazine
PRODUCT NEWS
ukactive Summit: Tanni sets out vision for physical activity sector’s future
13 Oct 2021 . BY Tom Walker
Tanni said the sector 'cannot afford to be stationary in its mind-set' / ukactive
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the fullest role in improving the health of the nation".

Speaking at the opening of the annual ukactive Summit in London today (13 October), Tanni said the focus should be on adapting to a "new reality" shaped by the pandemic, in which the focus should be to help the nation become more resilient to future threats of Covid-19 through improved health and wellbeing.

Tanni, who will be leaving her role as ukactive chair in August 2022, said: "We're not a stationary sector, by the very nature of our design, and we cannot afford to be stationary in our mindset.

"Society has changed as a result of the pandemic, and we must change with it.

"I believe the sector will need to be characterised in the following ways.

"We must fully adopt consumer data and insight to help us engage a diversity of audiences, especially older people.

"We must be fully committed to delivering the highest professional standards across both health and safety, and wider societal factors.

"We must drive programmes and services that strive to make facilities as inclusive as possible, and also agile to the growing importance of digital offerings.

"And we must fully establish and integrate our services into health pathways, to support the NHS as well as wider mental and social wellbeing."

She added that working in partnership with the government and other organisations will be crucial – especially in a climate in which both political leaders and the general public have recognised the importance of physical and mental health.

"The door is open for us as a sector with our engagement with Government, and probably more ajar than it was before the start of the pandemic," she said, while also identifying key policy areas which the physical activity sector should look to target – including tax reform.

"I want to see us create a partnership that sees the Government use all the levers at its disposal to support the sector’s development and enable more people to be active.

"In practice, this would mean using not only capital investment, but reforms to tax and wider regulations. These changes would help accelerate both facility expansion and renewal,

"They would also remove financial barriers that restrict people from accessing sport, fitness and leisure.

"We want to work with the Government and partners on a number of reforms and interventions.

"These include an overhaul of the business rates system that would be a huge catalyst for growth and expansion of sites across communities and a reform of the VAT provision on physical activity that restricts access for people from low-income backgrounds to be active.

"We also want to ensure our sector is fully integrated into future incentive schemes that aim to encourage targeted groups to be active.

"The reforms would also include implementing the Workout from Work scheme, which would see the extension of the Cycle to Work scheme to include gym memberships and equipment.

"Government must also aid and facilitate long-term capital investment to future-proof facilities, enabling them to continue to provide essential services to communities, while saving councils money and reducing their carbon footprint.

"This is a major issue as we approach COP 26 in November, where ukactive will be speaking on behalf of our members."

Last month, ukactive published growth modelling, which showed how a VAT reform, the adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members by 2030.
PRODUCT NEWS
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Leon Rudge appointed as new Myzone global head of product
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining the team as global head of product, in a move set to add over a decade of experience that benefits customers and end users alike.
CryoAction launches electronically-cooled whole body cryotherapy chambers
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low as -140°C.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
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Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
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PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
PENT Fitness unveils essential multifunctional workout unit for hotel and spa guests
Luxury fitness equipment supplier PENT Fitness has unveiled the portable multifunction SOPHIA fitness unit, designed with high-end hotel and spa guests in mind.
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At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
+ More products   
 
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Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGym [more...]
+ More profiles  
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+ More catalogues  

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31 Oct - 03 Nov 2021

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+ More diary  
 


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©Cybertrek 2021

ABOUT LEISURE MEDIA
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