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Les Mills+ launches with live workouts – replaces Les Mills on Demand
04 Oct 2021 . BY Tom Walker
A class-finding functionality will connect users to live workouts in their local area / Les Mills
Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform that adds live workouts to the mix.

The new Les Mills+ platform will take the place of Les Mills On Demand (LMOD) and will be marketed as an omnichannel fitness channel which bridges the gap between digital and live workouts.

In addition to a library of 1,000+ on-demand workouts, Les Mills+ will feature a class-finding functionality that connects users to live workouts in their local area and personalised workout dashboards and tracking technology.

It will also offer tailored user journeys, including starter guides, challenges, and workout plans.

There is also enhanced wellness content covering nutrition, stretching, recovery, mindfulness, and breathwork.

Les Mills said the move is a reaction to the ongoing boom in digital fitness, which looks set to continue even as health clubs and gyms have reopened.

The company referenced its own Global Consumer Report, which suggested that the majority of exercisers now favour a 60:40 split between gym and home workouts.

Les Mills said the LMOD platform had seen a 900 per cent increase in downloads in 2020 alone.

“We’re entering the age of omnichannel fitness, with research showing the majority of consumers worldwide want a 60:40 split between in-studio and digital workouts,” said Les Mills CEO Clive Ormerod.

“With consumers keen to blend live and digital experiences in pursuit of better overall wellbeing, we’ve created Les Mills+ to put world-class gym workouts in the palm of users' hands and help them augment them with incredible live experiences.

“Les Mills+ transports you into the middle of the greatest group workouts on the planet – from anywhere.

"Our fitness masterclasses are powered by science to maximise results, crafted to incredible music and presented by some of the world’s leading instructors, to motivate you and transform your body, mind, and life.”

Existing LMOD users can access both LMOD and the new Les Mills+, app and website platforms, with their existing log-in details.
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Jobs    News   Products   Magazine
PRODUCT NEWS
Les Mills+ launches with live workouts – replaces Les Mills on Demand
04 Oct 2021 . BY Tom Walker
A class-finding functionality will connect users to live workouts in their local area / Les Mills
Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform that adds live workouts to the mix.

The new Les Mills+ platform will take the place of Les Mills On Demand (LMOD) and will be marketed as an omnichannel fitness channel which bridges the gap between digital and live workouts.

In addition to a library of 1,000+ on-demand workouts, Les Mills+ will feature a class-finding functionality that connects users to live workouts in their local area and personalised workout dashboards and tracking technology.

It will also offer tailored user journeys, including starter guides, challenges, and workout plans.

There is also enhanced wellness content covering nutrition, stretching, recovery, mindfulness, and breathwork.

Les Mills said the move is a reaction to the ongoing boom in digital fitness, which looks set to continue even as health clubs and gyms have reopened.

The company referenced its own Global Consumer Report, which suggested that the majority of exercisers now favour a 60:40 split between gym and home workouts.

Les Mills said the LMOD platform had seen a 900 per cent increase in downloads in 2020 alone.

“We’re entering the age of omnichannel fitness, with research showing the majority of consumers worldwide want a 60:40 split between in-studio and digital workouts,” said Les Mills CEO Clive Ormerod.

“With consumers keen to blend live and digital experiences in pursuit of better overall wellbeing, we’ve created Les Mills+ to put world-class gym workouts in the palm of users' hands and help them augment them with incredible live experiences.

“Les Mills+ transports you into the middle of the greatest group workouts on the planet – from anywhere.

"Our fitness masterclasses are powered by science to maximise results, crafted to incredible music and presented by some of the world’s leading instructors, to motivate you and transform your body, mind, and life.”

Existing LMOD users can access both LMOD and the new Les Mills+, app and website platforms, with their existing log-in details.
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A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Leon Rudge appointed as new Myzone global head of product
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Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Life Fitness hires Matt Smith as new vice president of marketing
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Everyone Active helping to supply sports kit to youngsters
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Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
PENT Fitness unveils essential multifunctional workout unit for hotel and spa guests
Luxury fitness equipment supplier PENT Fitness has unveiled the portable multifunction SOPHIA fitness unit, designed with high-end hotel and spa guests in mind.
LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
+ More products   
 
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TVS Group

Total Vibration Solutions Ltd (TVS Group) includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play S [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
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+ More diary  
 


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