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Sport England launches into digital fitness market with Studio You platform
30 Sep 2021 . BY Tom Walker
The free platform will feature yoga, boxing, Pilates and dance / Sport England
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education (PE) lessons.

Marketed as a "Netflix-style library" of non-competitive and non-traditional activities, the new Studio You service is designed to give 13-16-year-old girls a more positive experience of PE.

Studio You has been created in consultation with teenage girls and PE teachers and is an extension of the sports body's "This Girl Can" campaign.

The platform, which features more than 100 workouts, was developed by Hopscotch Consulting.

Supported by the Association for Physical Education, the platform will be free and enables PE teachers to teach classes in activities such as yoga, boxing, Pilates and dance – proven to be popular among teenage girls than more traditional offerings.

Kate Dale, who led the project for Sport England, said: "Many girls grow up to have a negative relationship with exercise.

“Studio You is the resource we need to help them have a positive relationship with it instead. And for some girls, PE at school is their only chance to get active – so it’s important to make it fun and get the experience right for them.

“We know PE teachers want all their students to enjoy PE, but the pressures of school life and being a teenager make this challenging.

“Studio You is here to help teachers to get girls enjoying exercise, to close the gender activity gap and to help girls build healthy habits for life.”

Studio You follows Sport England research which revealed that more than half (57 per cent) of girls aged 13-16 are not meeting the physical activity guidelines set out by the Chief Medical Officer.

Of those deemed inactive, 52.9 per cent cited a lack of confidence and 57.2 per cent said self-consciousness is a barrier to them getting active.

Studio You has been designed to break down these barriers, with non-competitive activities and featuring instructors of all sizes and shapes.

To find out more about the Studio You platform, click here.
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PRODUCT NEWS
Sport England launches into digital fitness market with Studio You platform
30 Sep 2021 . BY Tom Walker
The free platform will feature yoga, boxing, Pilates and dance / Sport England
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education (PE) lessons.

Marketed as a "Netflix-style library" of non-competitive and non-traditional activities, the new Studio You service is designed to give 13-16-year-old girls a more positive experience of PE.

Studio You has been created in consultation with teenage girls and PE teachers and is an extension of the sports body's "This Girl Can" campaign.

The platform, which features more than 100 workouts, was developed by Hopscotch Consulting.

Supported by the Association for Physical Education, the platform will be free and enables PE teachers to teach classes in activities such as yoga, boxing, Pilates and dance – proven to be popular among teenage girls than more traditional offerings.

Kate Dale, who led the project for Sport England, said: "Many girls grow up to have a negative relationship with exercise.

“Studio You is the resource we need to help them have a positive relationship with it instead. And for some girls, PE at school is their only chance to get active – so it’s important to make it fun and get the experience right for them.

“We know PE teachers want all their students to enjoy PE, but the pressures of school life and being a teenager make this challenging.

“Studio You is here to help teachers to get girls enjoying exercise, to close the gender activity gap and to help girls build healthy habits for life.”

Studio You follows Sport England research which revealed that more than half (57 per cent) of girls aged 13-16 are not meeting the physical activity guidelines set out by the Chief Medical Officer.

Of those deemed inactive, 52.9 per cent cited a lack of confidence and 57.2 per cent said self-consciousness is a barrier to them getting active.

Studio You has been designed to break down these barriers, with non-competitive activities and featuring instructors of all sizes and shapes.

To find out more about the Studio You platform, click here.
PRODUCT NEWS
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Leon Rudge appointed as new Myzone global head of product
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining the team as global head of product, in a move set to add over a decade of experience that benefits customers and end users alike.
CryoAction launches electronically-cooled whole body cryotherapy chambers
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low as -140°C.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
PENT Fitness unveils essential multifunctional workout unit for hotel and spa guests
Luxury fitness equipment supplier PENT Fitness has unveiled the portable multifunction SOPHIA fitness unit, designed with high-end hotel and spa guests in mind.
LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
+ More products   
 
COMPANY PROFILES
énergie Fitness

Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of franchi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

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09 Nov 2021

We Work Well North America

Virtual, United States
+ More diary  
 


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