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Xponential Fitness takes Rumble to Australia with master franchise deal
27 Sep 2021 . BY Tom Walker
The boxing-inspired boutique brand was acquired by Xponential Fitness in March 2021 / Rumble/Xponential Fitness
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see at least 100 studios open in the country over the next five years.

The boutique brand, which was acquired by franchised fitness behemoth Xponential Fitness in March 2021, has signed the master deal with Box X Operations.

Box X has already secured multiple studio development deals and is expected to bring four Rumble studios to the Sydney and Newcastle markets.

Rumble and Box X have also teamed up with former F45 Franchise Owners and well-known entertainment industry duo, The Stafford Brothers, to promote Rumble in Australia and open their own Rumble studios.

Box X is a subsidiary of Boutique Fitness Studios, which is the existing master franchise partner in Australia for Xponential Fitness brands, CycleBar and StretchLab.

John Kersh, chief international development Officer for Xponential Fitness, said: “Australia is proving to be a major emerging market for boutique fitness, so we know Rumble will be a strong addition to the Xponential brands, CycleBar, Club Pilates and StretchLab, already sparking excitement in the market.”

Rumble offers 45-minute, 10-round, full-body strength and conditioning workouts, which interpolate water-filled, teardrop-style boxing bags.

Founded in 2017 in New York City, the brand has since expanded across the US.

Matt Gordin, CEO of Boutique Fitness Studios, said: “We're certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios.

“And our promotional collaboration with Matt Stafford will extend our reach as we continue to develop our network of franchise partners around Australia.”

Since its launch, Rumble has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham.

Xponential Fitness is backed by Anthony Geisler and Snapdragon Capital Partners and has grown rapidly in recent years.

It opened 394 new locations in 2019 and another 240 during the pandemic-hit 2020.

In total, its portfolio includes Club Pilates, Pure Barre, Cyclebar, Stretch Lab, Row House, Yoga Six, Rumble, AKT and Stride.
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Jobs    News   Products   Magazine
PRODUCT NEWS
Xponential Fitness takes Rumble to Australia with master franchise deal
27 Sep 2021 . BY Tom Walker
The boxing-inspired boutique brand was acquired by Xponential Fitness in March 2021 / Rumble/Xponential Fitness
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see at least 100 studios open in the country over the next five years.

The boutique brand, which was acquired by franchised fitness behemoth Xponential Fitness in March 2021, has signed the master deal with Box X Operations.

Box X has already secured multiple studio development deals and is expected to bring four Rumble studios to the Sydney and Newcastle markets.

Rumble and Box X have also teamed up with former F45 Franchise Owners and well-known entertainment industry duo, The Stafford Brothers, to promote Rumble in Australia and open their own Rumble studios.

Box X is a subsidiary of Boutique Fitness Studios, which is the existing master franchise partner in Australia for Xponential Fitness brands, CycleBar and StretchLab.

John Kersh, chief international development Officer for Xponential Fitness, said: “Australia is proving to be a major emerging market for boutique fitness, so we know Rumble will be a strong addition to the Xponential brands, CycleBar, Club Pilates and StretchLab, already sparking excitement in the market.”

Rumble offers 45-minute, 10-round, full-body strength and conditioning workouts, which interpolate water-filled, teardrop-style boxing bags.

Founded in 2017 in New York City, the brand has since expanded across the US.

Matt Gordin, CEO of Boutique Fitness Studios, said: “We're certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios.

“And our promotional collaboration with Matt Stafford will extend our reach as we continue to develop our network of franchise partners around Australia.”

Since its launch, Rumble has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham.

Xponential Fitness is backed by Anthony Geisler and Snapdragon Capital Partners and has grown rapidly in recent years.

It opened 394 new locations in 2019 and another 240 during the pandemic-hit 2020.

In total, its portfolio includes Club Pilates, Pure Barre, Cyclebar, Stretch Lab, Row House, Yoga Six, Rumble, AKT and Stride.
PRODUCT NEWS
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Leon Rudge appointed as new Myzone global head of product
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining the team as global head of product, in a move set to add over a decade of experience that benefits customers and end users alike.
CryoAction launches electronically-cooled whole body cryotherapy chambers
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low as -140°C.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
PENT Fitness unveils essential multifunctional workout unit for hotel and spa guests
Luxury fitness equipment supplier PENT Fitness has unveiled the portable multifunction SOPHIA fitness unit, designed with high-end hotel and spa guests in mind.
LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
+ More products   
 
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States
09 Nov 2021

We Work Well North America

Virtual, United States
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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