POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
DLL goes on the acquisition trail – plans 40 new clubs in the UK
09 Sep 2021 . BY Tom Walker
DLL currently operates 122 clubs across Europe and the UK / David Lloyd Leisure
Lots of companies are having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again
– Russell Barnes
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate through acquisition, after seeing a "remarkable" bounceback in membership levels since reopening its clubs earlier this year.

CEO Russell Barnes – speaking exclusively to HCM – said his move to CEO, with Glenn Earlam taking up the role of executive chair, has been driven by the need to exploit a once-in-a-lifetime opportunity for growth.

"My becoming CEO and Glenn executive chair is a logical step," he said, "As a company, we have three priorities. The first is bounceback, because, like all businesses in our sector, we’ve been battered and bruised through the pandemic. Bounceback needs complete and utter clarity of ownership, energy, drive and ultimately success.

"The second is a need to keep digitalising our offering...and the third relates to mergers and acquisitions.

"Coming out of the pandemic, lots of companies find themselves having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again, in our working lifetime. DLL, therefore, has a chance to accelerate its growth – but as with bounceback, this requires effort and clarity of ownership.

"It isn’t realistic that one person might drive the bounceback and also dedicate time and energy to M&A. So, the conversation between Glenn and I was simple: I would concentrate on the bounceback and Glenn would get out and sell the DLL story to those who might wish to sell us their assets."

"The speed of the bounceback has been staggering," Barnes said.

"By the end of July, we’d regained our pre-pandemic membership levels."

The strong return of members, Barnes says – coupled with property "opportunities created by the pandemic" – has led to the company setting out ambitious expansion plans.

"We believe there’s space for another 30 - 40 clubs in the UK and we’ll build around two new clubs a year," he said.

"We’ll adopt a multi-model approach to achieve this UK growth.

"We have a standard club model that’s constantly evolving, with sites in the UK where that model will be implemented over the next few years.

"Meanwhile, our spa retreat model is about identifying existing clubs where we can extend the footprint. And then there’ll be a smaller footprint model that will help us enter premium markets we’ve long wanted to be in, but struggled to find the right location."

• To find out more about DLL's plans, click here to read the full interview with Russell Barnes in HCM Issue 8/2021.
PRODUCT NEWS
Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
+ More products  
LATEST JOBS
Employed / Self Employed Personal Trainers
NRG Gym Limited
Salary: Competitive
Job location: Lewisham Park, London, UK
Group Exercise Instructor
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Exercise Referral Instructor
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Yoga Instructor
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Senior PTs / Fitness Coaches
LeisureForce
Salary: IRO UK£ 2,600 per month tax free
Job location: East Coast of Saudi Arabia , Saudi Arabia
+ More jobs  

COMPANY PROFILES
Mindbody

Mindbody is the leading technology platform for the wellness industry, featuring an app that allows [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
PRODUCT NEWS
DLL goes on the acquisition trail – plans 40 new clubs in the UK
09 Sep 2021 . BY Tom Walker
DLL currently operates 122 clubs across Europe and the UK / David Lloyd Leisure
Lots of companies are having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again
– Russell Barnes
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate through acquisition, after seeing a "remarkable" bounceback in membership levels since reopening its clubs earlier this year.

CEO Russell Barnes – speaking exclusively to HCM – said his move to CEO, with Glenn Earlam taking up the role of executive chair, has been driven by the need to exploit a once-in-a-lifetime opportunity for growth.

"My becoming CEO and Glenn executive chair is a logical step," he said, "As a company, we have three priorities. The first is bounceback, because, like all businesses in our sector, we’ve been battered and bruised through the pandemic. Bounceback needs complete and utter clarity of ownership, energy, drive and ultimately success.

"The second is a need to keep digitalising our offering...and the third relates to mergers and acquisitions.

"Coming out of the pandemic, lots of companies find themselves having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again, in our working lifetime. DLL, therefore, has a chance to accelerate its growth – but as with bounceback, this requires effort and clarity of ownership.

"It isn’t realistic that one person might drive the bounceback and also dedicate time and energy to M&A. So, the conversation between Glenn and I was simple: I would concentrate on the bounceback and Glenn would get out and sell the DLL story to those who might wish to sell us their assets."

"The speed of the bounceback has been staggering," Barnes said.

"By the end of July, we’d regained our pre-pandemic membership levels."

The strong return of members, Barnes says – coupled with property "opportunities created by the pandemic" – has led to the company setting out ambitious expansion plans.

"We believe there’s space for another 30 - 40 clubs in the UK and we’ll build around two new clubs a year," he said.

"We’ll adopt a multi-model approach to achieve this UK growth.

"We have a standard club model that’s constantly evolving, with sites in the UK where that model will be implemented over the next few years.

"Meanwhile, our spa retreat model is about identifying existing clubs where we can extend the footprint. And then there’ll be a smaller footprint model that will help us enter premium markets we’ve long wanted to be in, but struggled to find the right location."

• To find out more about DLL's plans, click here to read the full interview with Russell Barnes in HCM Issue 8/2021.
PRODUCT NEWS
Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
+ More products   
 
COMPANY PROFILES
Mindbody

Mindbody is the leading technology platform for the wellness industry, featuring an app that allows [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS