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PROMOTION
Power Plate teams up with Myzone for a new exercise experience
09 Aug 2021
Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen.
– Steve Wright, VP Power Plate EMEA
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.

As the global leader in whole-body vibration, Power Plate is embracing Myzone’s MZ-Remote platform to host classes live online in addition to using MZ-Instruct to educate communities in the gym.

Together these initiatives are set to bring big benefits to class participants’ strength, endurance, circulation, mobility, bone health and weight loss goals.

“With the Power Plate community able to access products both at home and in the gym, this new class offering means they can continue to reap the benefits of vibration technology and heart rate training, wherever and whenever they want to work out,” explains David Stalker, CEO of Myzone EMEA.

“It’s the perfect way to cement the link between movement in the gym and at home.

“Flexibility is key to unlocking the next chapter in our great fitness and physical activity sector. The way we approach classes and programming has not changed, but the way we measure investment and spend has – both as a business and as a participant.

“Now, the Power Plate community can reap the benefits of joined-up thinking within their wider community. The better the digital experience, the better the engagement is going to be all around.”

Power Plate understands how combining physical and digital spaces reaches more of the community as part of a movement that continues to grow.

Sandy Kolkey, chief marketing officer at Power Plate added: “With so many people adapting to find new ways of exercising during the pandemic, taking part in online classes such as MZ-Remote, going for daily walks or exercising with their family, Power Plate recognises the importance of being able to track and monitor these workouts both at home and in the gym”.

Power Plate’s community will be able to get the Myzone class experience from any location, with full access to personal statistics and constant contact with their class instructors.

Gyms and fitness studios will also benefit from the ability to incorporate Power Plate into their training sessions and group exercise classes, connecting with members from any location – building loyalty and trust. By monitoring an individual's progress, instructors can provide valuable feedback – keeping members engaged for longer.

Steve Wright, VP Power Plate EMEA says: “Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen”.

Transition Zone in London, UK will be the first fitness studio to implement the exciting Power Plate / Myzone combination.

Owner Claire Finlay says: “I’m really excited to further strengthen our sense of community. Myzone facilitates this by tracking and rewarding all forms of activity be it walking the dog, playing football with the kids or a 25-minute Power Plate class. Technology and community sit side-by-side, and for me, it’s the future!”.
Power Plate
Address: Performance Health Systems UK Ltd, Business Design Centre, Unit 115, 52 Upper Street, Islington, London, N1 0QH‎





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Jobs    News   Products   Magazine
PROMOTION
Power Plate teams up with Myzone for a new exercise experience
09 Aug 2021
Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen.
– Steve Wright, VP Power Plate EMEA
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.

As the global leader in whole-body vibration, Power Plate is embracing Myzone’s MZ-Remote platform to host classes live online in addition to using MZ-Instruct to educate communities in the gym.

Together these initiatives are set to bring big benefits to class participants’ strength, endurance, circulation, mobility, bone health and weight loss goals.

“With the Power Plate community able to access products both at home and in the gym, this new class offering means they can continue to reap the benefits of vibration technology and heart rate training, wherever and whenever they want to work out,” explains David Stalker, CEO of Myzone EMEA.

“It’s the perfect way to cement the link between movement in the gym and at home.

“Flexibility is key to unlocking the next chapter in our great fitness and physical activity sector. The way we approach classes and programming has not changed, but the way we measure investment and spend has – both as a business and as a participant.

“Now, the Power Plate community can reap the benefits of joined-up thinking within their wider community. The better the digital experience, the better the engagement is going to be all around.”

Power Plate understands how combining physical and digital spaces reaches more of the community as part of a movement that continues to grow.

Sandy Kolkey, chief marketing officer at Power Plate added: “With so many people adapting to find new ways of exercising during the pandemic, taking part in online classes such as MZ-Remote, going for daily walks or exercising with their family, Power Plate recognises the importance of being able to track and monitor these workouts both at home and in the gym”.

Power Plate’s community will be able to get the Myzone class experience from any location, with full access to personal statistics and constant contact with their class instructors.

Gyms and fitness studios will also benefit from the ability to incorporate Power Plate into their training sessions and group exercise classes, connecting with members from any location – building loyalty and trust. By monitoring an individual's progress, instructors can provide valuable feedback – keeping members engaged for longer.

Steve Wright, VP Power Plate EMEA says: “Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen”.

Transition Zone in London, UK will be the first fitness studio to implement the exciting Power Plate / Myzone combination.

Owner Claire Finlay says: “I’m really excited to further strengthen our sense of community. Myzone facilitates this by tracking and rewarding all forms of activity be it walking the dog, playing football with the kids or a 25-minute Power Plate class. Technology and community sit side-by-side, and for me, it’s the future!”.
Power Plate
Address: Performance Health Systems UK Ltd, Business Design Centre, Unit 115, 52 Upper Street, Islington, London, N1 0QH‎





PRODUCT NEWS
Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Life Fitness hires Matt Smith as new vice president of marketing
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Technogym awarded “Supplier of the year” at ukactive awards 2021
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Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
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Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
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Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
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Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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