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PROMOTION
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
Matrix Fitness UK
Address: East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



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©Cybertrek 2020
Jobs   News   Products   Magazine
PROMOTION
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
Matrix Fitness UK
Address: East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



PRODUCT NEWS
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Core unveils Nautilus fit-out at the largest gym in South-West UK
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership with BodyWorld Plymouth, a newly named Nautilus Trusted Strength Centre.
+ More products   
 
COMPANY PROFILES
Wexer

Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the power [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Nov 2020

National Fitness Awards 2020

Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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