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PROMOTION
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
Matrix Fitness UK
Address: East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



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Jobs   News   Products   Magazine
PROMOTION
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
Matrix Fitness UK
Address: East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



PRODUCT NEWS
ASPA International launches handheld UV-C light disinfection lamp
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors.
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
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DFC

Our flexible fully managed service efficiently collects Direct Debit payments using traditional pa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
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22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

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Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS