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PRODUCT NEWS
Leisure-net to conduct consumer confidence survey during second lockdown – needs your support
17 Nov 2020 . BY Tom Walker
Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe / Shutterstock.com/Drazen Zigic
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to gauge consumer confidence within the fitness industry following the second lockdown.

The customer insight specialist will undertake research which will follow the lines of the initial survey, carried out in April this year.

Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe.

Additional questions in the second round of research – sponsored by Active IQ – will also look to find when consumers are likely to return and what they are doing to remain physically active during the second lockdown.

David Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape reopening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA.

"Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

Leisure-net is now urgently seeking operators to distribute the survey to their customers.

Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

Anyone interested in taking part should email David Monkhouse at [email protected] with the following information:
Operator name
Name of operator contact
Email address of contact
Telephone number of contact
Number of sites that will distribute the survey

The closing date for expression of interest is Monday 23 November at 12 noon.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Leisure-net to conduct consumer confidence survey during second lockdown – needs your support
17 Nov 2020 . BY Tom Walker
Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe / Shutterstock.com/Drazen Zigic
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to gauge consumer confidence within the fitness industry following the second lockdown.

The customer insight specialist will undertake research which will follow the lines of the initial survey, carried out in April this year.

Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe.

Additional questions in the second round of research – sponsored by Active IQ – will also look to find when consumers are likely to return and what they are doing to remain physically active during the second lockdown.

David Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape reopening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA.

"Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

Leisure-net is now urgently seeking operators to distribute the survey to their customers.

Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

Anyone interested in taking part should email David Monkhouse at [email protected] with the following information:
Operator name
Name of operator contact
Email address of contact
Telephone number of contact
Number of sites that will distribute the survey

The closing date for expression of interest is Monday 23 November at 12 noon.
PRODUCT NEWS
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
+ More products   
 
COMPANY PROFILES
Core Health & Fitness

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS