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PRODUCT NEWS
Doctors fight to keep gyms open so they can exercise
17 Nov 2020 . BY Tom Walker
Midtown Athletic Club and other Chicago-based health clubs were given permission to keep their doors open, despite lockdown-style restrictions in the city / Midtown Athletic Club
The iconic Midtown Athletic Club in Chicago is among the city's fitness facilities which have been able to keep their doors open to members – despite lockdown-style restrictions – after convincing the city's mayor that gyms are safe.

The sector undertook an orchestrated lobbying effort through the Illinois Fitness Association (IFA), uniting fitness operators in the city and its surrounding regions.

Operators also secured the support of the Chicago Medical Society (CMS) – a body representing more than 17,000 physicians and licensed healthcare professionals across the region – which sent a letter to the city's Mayor, Lori Lightfoot and Governor of Illinois JB Pritzker, urging them to keep health clubs and fitness centres open for additional time each day, to enable those working in the medical sector to have time to exercise.

"Our physicians and licensed healthcare professionals would not enter an environment that they felt was unsafe and we feel that it is critical to allow them the opportunity to get back into a regular fitness routine, offering innumerable benefits to both their physical and mental health, especially as we enter the winter months," reads the letter.

"Data demonstrates that health clubs are safe environments, which is important because prioritising health and fitness is more essential than ever.

"We believe that the responsibility is equally shared between the facility and its members to ensure a safe environment."

Midtown's Athletic Club's president, Jon Brady, said the decision by the mayor to allow fitness facilities to operate longer hours was a victory for the sector.

"This is a huge win for our industry," Brady said.

"Despite increased restrictions (stay at home advisory) being imposed across Chicago and Cook county, Mayor Lightfoot has specifically excluded health and fitness.

"We are vital and we have the support of the CMS backing us up. We ARE part of the solution. We ARE safe. We ARE essential."

Richard Earney, national programme director at Midtown, added: "Letters like the one sent by the CMS make a difference and give the industry hope for a brighter future.

"Illinois Fitness Association (IFA) was formed during quarantine and rallied the Illinois industry together, putting standards in place, speaking as one voice, to the right people.

"Our Industry has a positive impact on people’s physical and mental health."

Rising levels of COVID-19 levels in the state mean further restrictions may be imposed at some point, but for now, gyms are able to operate and also welcome health care professionals through their doors.

• To read an interview with Steven Schwartz, CEO of Midton Athletic Club,click here for Issue 8 of HCM.





Midtown Athletic Club and other Chicago-based health clubs were given permission to keep their doors open, despite lockdown-style restrictions in the city






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Jobs   News   Products   Magazine
PRODUCT NEWS
Doctors fight to keep gyms open so they can exercise
17 Nov 2020 . BY Tom Walker
Midtown Athletic Club and other Chicago-based health clubs were given permission to keep their doors open, despite lockdown-style restrictions in the city / Midtown Athletic Club
The iconic Midtown Athletic Club in Chicago is among the city's fitness facilities which have been able to keep their doors open to members – despite lockdown-style restrictions – after convincing the city's mayor that gyms are safe.

The sector undertook an orchestrated lobbying effort through the Illinois Fitness Association (IFA), uniting fitness operators in the city and its surrounding regions.

Operators also secured the support of the Chicago Medical Society (CMS) – a body representing more than 17,000 physicians and licensed healthcare professionals across the region – which sent a letter to the city's Mayor, Lori Lightfoot and Governor of Illinois JB Pritzker, urging them to keep health clubs and fitness centres open for additional time each day, to enable those working in the medical sector to have time to exercise.

"Our physicians and licensed healthcare professionals would not enter an environment that they felt was unsafe and we feel that it is critical to allow them the opportunity to get back into a regular fitness routine, offering innumerable benefits to both their physical and mental health, especially as we enter the winter months," reads the letter.

"Data demonstrates that health clubs are safe environments, which is important because prioritising health and fitness is more essential than ever.

"We believe that the responsibility is equally shared between the facility and its members to ensure a safe environment."

Midtown's Athletic Club's president, Jon Brady, said the decision by the mayor to allow fitness facilities to operate longer hours was a victory for the sector.

"This is a huge win for our industry," Brady said.

"Despite increased restrictions (stay at home advisory) being imposed across Chicago and Cook county, Mayor Lightfoot has specifically excluded health and fitness.

"We are vital and we have the support of the CMS backing us up. We ARE part of the solution. We ARE safe. We ARE essential."

Richard Earney, national programme director at Midtown, added: "Letters like the one sent by the CMS make a difference and give the industry hope for a brighter future.

"Illinois Fitness Association (IFA) was formed during quarantine and rallied the Illinois industry together, putting standards in place, speaking as one voice, to the right people.

"Our Industry has a positive impact on people’s physical and mental health."

Rising levels of COVID-19 levels in the state mean further restrictions may be imposed at some point, but for now, gyms are able to operate and also welcome health care professionals through their doors.

• To read an interview with Steven Schwartz, CEO of Midton Athletic Club,click here for Issue 8 of HCM.





Midtown Athletic Club and other Chicago-based health clubs were given permission to keep their doors open, despite lockdown-style restrictions in the city






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Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
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Playfinder launches Bookteq to increase revenue for independent facility operators
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS