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Frame launches new, streamlined digital offering, powered by Fisikal
22 Oct 2020 . BY Megan Whitby
Fisikal developed bespoke functionalities specficially for Frame
We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees
– Pip Black
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.

This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website to cater for studio, on-demand and live-stream classes.

Frame co-founder, Pip Black, explains: “We’d been considering venturing into the online workout space for some time, but lockdown was the catalyst that made us leap to digitalisation quickly.

“Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured in order for success. This is where Fisikal came in.

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We’ve streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing some bespoke functionalities for Frame, including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods which has proved hugely popular and a waterfall filtration system so members can find specific classes based on Frame filters.

“Fisikal has helped future-proof our business,” Frame co-founder, Joan Murphy adds.

“We’ve had so much feedback to say how our digital classes got members through some really dark days in lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO, comments: “The Frame members have taken to the digital offering fantastically, and the team can now engage not only with current, studio members but also Framers who have moved away from London, even abroad, via their online offering of on-demand and live-stream classes.

“This project has resulted in a simplified and seamless digital offering for Frame and the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To visit the new Frame website, follow this link or to find out how Fisikal could help your digital business contact the team at [email protected] or visit its website here.







Frame founders – Pip Black and Joan Murphy
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Jobs   News   Products   Magazine
PRODUCT NEWS
Frame launches new, streamlined digital offering, powered by Fisikal
22 Oct 2020 . BY Megan Whitby
Fisikal developed bespoke functionalities specficially for Frame
We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees
– Pip Black
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.

This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website to cater for studio, on-demand and live-stream classes.

Frame co-founder, Pip Black, explains: “We’d been considering venturing into the online workout space for some time, but lockdown was the catalyst that made us leap to digitalisation quickly.

“Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured in order for success. This is where Fisikal came in.

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We’ve streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing some bespoke functionalities for Frame, including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods which has proved hugely popular and a waterfall filtration system so members can find specific classes based on Frame filters.

“Fisikal has helped future-proof our business,” Frame co-founder, Joan Murphy adds.

“We’ve had so much feedback to say how our digital classes got members through some really dark days in lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO, comments: “The Frame members have taken to the digital offering fantastically, and the team can now engage not only with current, studio members but also Framers who have moved away from London, even abroad, via their online offering of on-demand and live-stream classes.

“This project has resulted in a simplified and seamless digital offering for Frame and the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To visit the new Frame website, follow this link or to find out how Fisikal could help your digital business contact the team at [email protected] or visit its website here.







Frame founders – Pip Black and Joan Murphy
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New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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