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Talilla Henchoz's Club V goes global
28 Sep 2020 . BY Tom Walker
Talilla Henchoz launched Club V on 1 July 2020, delivering workouts through a private Facebook group using Facebook Live
Photo: Talilla Henchoz/Club V
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during lockdown as a way of giving something back, has gone global.

Henchoz, daughter of Patrick Henchoz, founder of Esporta Health and Fitness Clubs, started offering daily live workouts on Instagram for friends and family when the pandemic hit Europe earlier this year.

The success of her live-streamed workouts, which quickly attracted a wider audience, gave her the idea to set up a virtual business.

“I turned up to sweat alongside hundreds of people every day for three months,” she told HCM in an exclusive interview. .

“Until I realised I wanted to offer more – that there was an opportunity to create a new fitness solution based on exercise progression.

"People were doing workouts online, but they weren’t getting the kind of development in terms of their achievements that they needed to keep motivated, so we tuned into that.”

Leveraging her Instagram following, she set about creating a virtual fitness service based on five pillars of sustainable health – body, mind, nutrition, community and sustainability – and called it Club V (the Roman numeral for five).

Launched on 1 July 2020, the club is delivered through a private Facebook group using Facebook Live and now has members across 40 countries, paying up to £19.99/month.

Members sign up and pay on the website and are then invited to join the Facebook group, where content is delivered and the content archive is stored. More than 25 per cent of members tune in live for workouts, with the rest – many of whom are in different timezones – join the playback sessions, which include HIIT, strength, low impact, core, yoga and pilates.

Membership is growing daily and Henchoz has decided to cap it at 1,700 to maintain standards.

There’s little attrition, so Club V is now setting up a waiting list.

“My vision for Club V is to build bodies for life,” she says.

“COVID has landed a lot of people in a lonely, negative place. Club V enables members to share and support each other, with a weekly live workout schedule, monthly challenges, recipe booklets, health brand discounts, and content from five health experts; a nutritionist, yoga and pilates instructors, a psychologist and personal trainers.

"We’re providing an all-inclusive offering.”

While Club V has been a success – creating revenues of up to £34,000 a month from its 1,700 members – Henchoz is now looking for additional support from fitness industry experts to help improve the current platform and support the projected exponential growth.

“People in Club V trust me, and I want to do the best for them,” she says.

“I want to connect with people who can help us progress and improve the Club V offering.

“We want to launch an app, for example, and we want to make sure we’re using the right platform – we want to refine and continue to develop the offering and to take it to the next level.”

• To read the full interview with Talilla Henchoz in the current issue of HCM, click here.




Talilla Henchoz first started offering daily live workouts on Instagram for friends and family when the pandemic first hit Europe
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Jobs   News   Products   Magazine
PRODUCT NEWS
Talilla Henchoz's Club V goes global
28 Sep 2020 . BY Tom Walker
Talilla Henchoz launched Club V on 1 July 2020, delivering workouts through a private Facebook group using Facebook Live
Photo: Talilla Henchoz/Club V
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during lockdown as a way of giving something back, has gone global.

Henchoz, daughter of Patrick Henchoz, founder of Esporta Health and Fitness Clubs, started offering daily live workouts on Instagram for friends and family when the pandemic hit Europe earlier this year.

The success of her live-streamed workouts, which quickly attracted a wider audience, gave her the idea to set up a virtual business.

“I turned up to sweat alongside hundreds of people every day for three months,” she told HCM in an exclusive interview. .

“Until I realised I wanted to offer more – that there was an opportunity to create a new fitness solution based on exercise progression.

"People were doing workouts online, but they weren’t getting the kind of development in terms of their achievements that they needed to keep motivated, so we tuned into that.”

Leveraging her Instagram following, she set about creating a virtual fitness service based on five pillars of sustainable health – body, mind, nutrition, community and sustainability – and called it Club V (the Roman numeral for five).

Launched on 1 July 2020, the club is delivered through a private Facebook group using Facebook Live and now has members across 40 countries, paying up to £19.99/month.

Members sign up and pay on the website and are then invited to join the Facebook group, where content is delivered and the content archive is stored. More than 25 per cent of members tune in live for workouts, with the rest – many of whom are in different timezones – join the playback sessions, which include HIIT, strength, low impact, core, yoga and pilates.

Membership is growing daily and Henchoz has decided to cap it at 1,700 to maintain standards.

There’s little attrition, so Club V is now setting up a waiting list.

“My vision for Club V is to build bodies for life,” she says.

“COVID has landed a lot of people in a lonely, negative place. Club V enables members to share and support each other, with a weekly live workout schedule, monthly challenges, recipe booklets, health brand discounts, and content from five health experts; a nutritionist, yoga and pilates instructors, a psychologist and personal trainers.

"We’re providing an all-inclusive offering.”

While Club V has been a success – creating revenues of up to £34,000 a month from its 1,700 members – Henchoz is now looking for additional support from fitness industry experts to help improve the current platform and support the projected exponential growth.

“People in Club V trust me, and I want to do the best for them,” she says.

“I want to connect with people who can help us progress and improve the Club V offering.

“We want to launch an app, for example, and we want to make sure we’re using the right platform – we want to refine and continue to develop the offering and to take it to the next level.”

• To read the full interview with Talilla Henchoz in the current issue of HCM, click here.




Talilla Henchoz first started offering daily live workouts on Instagram for friends and family when the pandemic first hit Europe
PRODUCT NEWS
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company partners to underpin expansion plans
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COMPANY PROFILES
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We offer the commercial fitness and health club marketplace an unmatched portfolio of brands. [more...]
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+ More catalogues  

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FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
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23-25 Nov 2020

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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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