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Xponential Fitness plans 50 locations in Saudi Arabia in deal with Fawaz Abdulaziz Alhokair Company
28 Sep 2020 . BY Tom Walker
Among the five openings is a Club Pilates-branded studio
Photo: Club Pilates/Xponential Fitness
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique studios in capital city Riyadh.

Each new studio will be operated under a different brand and the openings are part of a master franchise agreement signed with Ezdihar Sports in 2019, which will see more than 50 studios open across the country over the next few years.

The five studios – one each of Club Pilates, Pure Barre, CycleBar, YogaSix, and AKT – will be housed inside a newly opened, full-service EVOX Club, which has separate facilities for both men and women

The EVOX Club for Women was created to serve the growing population of women seeking fitness options, following recent reforms in the country, and features studios for all five Xponential Fitness concepts.

The EVOX Club for Men features the CycleBar brand.

"These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness," said John Kersh, chief international development officer for Xponential Fitness.

"Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development.

"We expect this will be one of hundreds more successful international openings for our brands."

Founded in 2017 by Anthony Geisler, Xponential Fitness currently operates eight franchised, boutique fitness brands – Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and Stride.

Xponential is in the midst of an ambitious global expansion push, which began with the signing of a large-scale deal to open 165 Club Pilates studios in Japan. Since then, the group has signed deals to open studios in 11 countries, including Germany, Australia, South Korea, and Austria.

Ezdihar Sports – the master franchiser for Saudi Arabia – is one of the portfolio businesses of experienced industry leaders, the Fawaz Abdulaziz Alhokair Company.

The Alhokair company is publicly traded on the Saudi Stock Exchange and operates in a range of industries including cinemas, food and beverage, construction and fashion retail.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Xponential Fitness plans 50 locations in Saudi Arabia in deal with Fawaz Abdulaziz Alhokair Company
28 Sep 2020 . BY Tom Walker
Among the five openings is a Club Pilates-branded studio
Photo: Club Pilates/Xponential Fitness
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique studios in capital city Riyadh.

Each new studio will be operated under a different brand and the openings are part of a master franchise agreement signed with Ezdihar Sports in 2019, which will see more than 50 studios open across the country over the next few years.

The five studios – one each of Club Pilates, Pure Barre, CycleBar, YogaSix, and AKT – will be housed inside a newly opened, full-service EVOX Club, which has separate facilities for both men and women

The EVOX Club for Women was created to serve the growing population of women seeking fitness options, following recent reforms in the country, and features studios for all five Xponential Fitness concepts.

The EVOX Club for Men features the CycleBar brand.

"These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness," said John Kersh, chief international development officer for Xponential Fitness.

"Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development.

"We expect this will be one of hundreds more successful international openings for our brands."

Founded in 2017 by Anthony Geisler, Xponential Fitness currently operates eight franchised, boutique fitness brands – Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and Stride.

Xponential is in the midst of an ambitious global expansion push, which began with the signing of a large-scale deal to open 165 Club Pilates studios in Japan. Since then, the group has signed deals to open studios in 11 countries, including Germany, Australia, South Korea, and Austria.

Ezdihar Sports – the master franchiser for Saudi Arabia – is one of the portfolio businesses of experienced industry leaders, the Fawaz Abdulaziz Alhokair Company.

The Alhokair company is publicly traded on the Saudi Stock Exchange and operates in a range of industries including cinemas, food and beverage, construction and fashion retail.
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Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
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Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company partners to underpin expansion plans
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Converting members in January has never been so simple with Volution’s new Lead Generation tool
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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