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Core Health & Fitness announces Michel Somford as director of European sales
15 Sep 2020 . BY Tim Nash
Michel Somford has been appointed director of European sales for Core Health & Fitness
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”
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Jobs   News   Products   Magazine
PRODUCT NEWS
Core Health & Fitness announces Michel Somford as director of European sales
15 Sep 2020 . BY Tim Nash
Michel Somford has been appointed director of European sales for Core Health & Fitness
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”
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Ineos Hygienics on hand as fans return to Silverstone for the British Grand Prix
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this weekend as fans return to the iconic Silverstone Circuit for the first time since 2019.
miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Ojmar's new OCS SMART allows for a truly hands-free locker system
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a mobile phone, tablet, or smart watch using Bluetooth technology. It pairs with the OCS SMART app, to increase the ease of installation and usage.
A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
New Eleiko Öppen Collars secure barbell weights in seconds
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and safety.
INEOS: The future of hand-sanitising
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Leisure centres open their doors for free in aid of Armed Forces Day
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More digital for the restart of fitness clubs
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Eleiko to build state-of-the-art logistics centre in Halmstad
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new 18,000 sqm state-of-the-art logistics centre expanding its footprint in Halmstad, Sweden.
+ More products   
 
COMPANY PROFILES
RISE Fitness Franchise

RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become popular [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24-25 Jul 2021

Active Aging Summit

Online / virtual, United States
25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS