POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign
Photo: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.



The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.
PRODUCT NEWS
Life Fitness introduces new Axiom Series of strength equipment
Life Fitness has launched a new line of strength equipment targeting the commercial market.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
+ More products  
LATEST JOBS
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Aqua Vale Swimming & Fitness Centre, Aylesbury , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Swan Pool & Leisure Centre, Buckingham , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Wickford Swim and Sports Centre, Wickford , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Eversley Leisure Centre , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Basildon Sporting Village , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Hemel Hempstead Leisure Centre, UK , United Kingdom
+ More jobs  

COMPANY PROFILES
Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany
01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
PRODUCT NEWS
World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign
Photo: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.



The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.
PRODUCT NEWS
Life Fitness introduces new Axiom Series of strength equipment
Life Fitness has launched a new line of strength equipment targeting the commercial market.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
+ More products   
 
COMPANY PROFILES
Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany
01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS