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Evolution Wellness CEO: we're looking at new brands, new models and a global reach
11 Feb 2020 . BY Tom Walker....
Evolution Wellness currently has 175 clubs operating under six brands in six countries
Photo: Evolution Wellness
I believe we must use the size of our platform to educate the market
– Simon Flint
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.

Speaking exclusively to HCM, CEO Simon Flint said the fitness behemoth would use "it's size" to lead the way in developing the Asian market.

Evolution Wellness was established in 2017 following the merging of Celebrity Fitness and Fitness First Asia and the company currently has 175 clubs operating under six brands in six countries – Malaysia, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Flint says the company is now looking to act as a pioneering force for the region's wellness market – as well as pondering "going global" with some of its brands

"I believe we must use the size of our platform to educate the market, helping people to understand that including a variety of exercise modalities in their life is likely the best path to optimum wellness," he said.

"Thinking out of the box – as our Evolution Wellness remit allows us to do – I envisage a next chapter that will focus on low inflammatory regimes and low oxidative stress lifestyles, encompassing everything from diet and the air we breathe to the amount of sleep we get and the kind of exercise we do."

Flint added that the company is also looking to rapidly grow its existing brands.

"The real focus for growth will be our low-cost model GoFit and the boutique concept Fire," he said.

"We don’t really work to a five-year plan, and I don’t want to pull numbers out of the sky but, for example, it’s not unrealistic to think we could – through the franchise model – have a 1,000 GoFits in that sort of timeframe.

"We currently have three Fire studios in Malaysia, but will ultimately operate the concept in all of our six markets.

"We can also play globally, and indeed have already had interest from as far away as Russia."

In the wide-ranging interview, Flint also reveals that the company is expecting "steady growth" for the Fitness First and Celebrity Fitness brands – and revealed plans for its wellness-focused Fivelements estate.

To read the full interview, click here for Issue 1 2020 of HCM.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Evolution Wellness CEO: we're looking at new brands, new models and a global reach
11 Feb 2020 . BY Tom Walker....
Evolution Wellness currently has 175 clubs operating under six brands in six countries
Photo: Evolution Wellness
I believe we must use the size of our platform to educate the market
– Simon Flint
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.

Speaking exclusively to HCM, CEO Simon Flint said the fitness behemoth would use "it's size" to lead the way in developing the Asian market.

Evolution Wellness was established in 2017 following the merging of Celebrity Fitness and Fitness First Asia and the company currently has 175 clubs operating under six brands in six countries – Malaysia, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Flint says the company is now looking to act as a pioneering force for the region's wellness market – as well as pondering "going global" with some of its brands

"I believe we must use the size of our platform to educate the market, helping people to understand that including a variety of exercise modalities in their life is likely the best path to optimum wellness," he said.

"Thinking out of the box – as our Evolution Wellness remit allows us to do – I envisage a next chapter that will focus on low inflammatory regimes and low oxidative stress lifestyles, encompassing everything from diet and the air we breathe to the amount of sleep we get and the kind of exercise we do."

Flint added that the company is also looking to rapidly grow its existing brands.

"The real focus for growth will be our low-cost model GoFit and the boutique concept Fire," he said.

"We don’t really work to a five-year plan, and I don’t want to pull numbers out of the sky but, for example, it’s not unrealistic to think we could – through the franchise model – have a 1,000 GoFits in that sort of timeframe.

"We currently have three Fire studios in Malaysia, but will ultimately operate the concept in all of our six markets.

"We can also play globally, and indeed have already had interest from as far away as Russia."

In the wide-ranging interview, Flint also reveals that the company is expecting "steady growth" for the Fitness First and Celebrity Fitness brands – and revealed plans for its wellness-focused Fivelements estate.

To read the full interview, click here for Issue 1 2020 of HCM.
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FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Auro fitness app democratises personalised training
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
+ More products   
 
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Wattbike

The versatility and reliability of the Wattbike brand has made it the go-to indoor cycling range f [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone - How to use the MZ-Bodyscan
The Best Product for the Best Clubs Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

19-21 Feb 2020

ForumPiscine - 12th International Pool & Spa Expo and Congress

Bologna Exhibition Centre, Bologna, Italy
24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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