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Awakn founder Kam Panesar plans five London sites and international expansion
06 Feb 2020 . BY Tom Walker....
Panesar wants to open five Awakns in London and also has 'have active leads' for locations in mainland Europe, the Middle East and Asia
Photo: Awakn
Kam Panesar, founder and CEO of boutique fitness studio Awakn, has revealed plans to open sites across London – and ultimately take the brand global.

The first Awakn studio opened in London's Canary Wharf in October 2019.

The 6,000sq ft site spans two floors and features two studios: the Arena and the Zone.

Describing the Awakn concept, Panesar told HCM: "The Arena focuses on functional movements making you feel powerful as you 'Awakn Your Inner Athlete'.

"There's nothing more exhilarating than working as a team to flip a 200kg tyre or riding on top of a tank with the music pumping and the lights ablaze!

"The purpose of the Zone studio, meanwhile, is to push our customers out of their comfort zones. This is where growth occurs.

"The Zone has beautiful leather boxing bags hand-crafted in New Zealand, Technogym SkillRun treadmills and custom luxury benches I spent two years designing in partnership with Escape.

"To supplement our workouts, we will be offering rejuvenating activities, including meditation and yoga, allowing our customers to recover in order to make their workouts as optimal as possible."

Following the success of the first site, Panesar said he is "currently negotiating heads of terms" for a second site.

"Wheels are in motion to open at least five Awakns in London before expanding internationally," Panesar told HCM.

"I’m closely monitoring developments in Manchester, but also have active leads for locations in mainland Europe, the Middle East and Asia.

"We believe the world is certainly in need of some Awakn’ing."

Awakn’s pricing reflects the luxury offering, as prices are set at £22 per class.

Panesar says the brand's target market consists of "those who have been let down by regular gyms" and who have not achieved the desired results.

"Awakn is for everyone who understands the importance of fitness but finds traditional workout environments boring, intimidating or demotivating," he added.

To read a full interview with Kam Panesar, click here for the HCM January issue 2020
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Jobs   News   Products   Magazine
PRODUCT NEWS
Awakn founder Kam Panesar plans five London sites and international expansion
06 Feb 2020 . BY Tom Walker....
Panesar wants to open five Awakns in London and also has 'have active leads' for locations in mainland Europe, the Middle East and Asia
Photo: Awakn
Kam Panesar, founder and CEO of boutique fitness studio Awakn, has revealed plans to open sites across London – and ultimately take the brand global.

The first Awakn studio opened in London's Canary Wharf in October 2019.

The 6,000sq ft site spans two floors and features two studios: the Arena and the Zone.

Describing the Awakn concept, Panesar told HCM: "The Arena focuses on functional movements making you feel powerful as you 'Awakn Your Inner Athlete'.

"There's nothing more exhilarating than working as a team to flip a 200kg tyre or riding on top of a tank with the music pumping and the lights ablaze!

"The purpose of the Zone studio, meanwhile, is to push our customers out of their comfort zones. This is where growth occurs.

"The Zone has beautiful leather boxing bags hand-crafted in New Zealand, Technogym SkillRun treadmills and custom luxury benches I spent two years designing in partnership with Escape.

"To supplement our workouts, we will be offering rejuvenating activities, including meditation and yoga, allowing our customers to recover in order to make their workouts as optimal as possible."

Following the success of the first site, Panesar said he is "currently negotiating heads of terms" for a second site.

"Wheels are in motion to open at least five Awakns in London before expanding internationally," Panesar told HCM.

"I’m closely monitoring developments in Manchester, but also have active leads for locations in mainland Europe, the Middle East and Asia.

"We believe the world is certainly in need of some Awakn’ing."

Awakn’s pricing reflects the luxury offering, as prices are set at £22 per class.

Panesar says the brand's target market consists of "those who have been let down by regular gyms" and who have not achieved the desired results.

"Awakn is for everyone who understands the importance of fitness but finds traditional workout environments boring, intimidating or demotivating," he added.

To read a full interview with Kam Panesar, click here for the HCM January issue 2020
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With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Auro fitness app democratises personalised training
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
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+ More catalogues  

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Join our tribe. Become powered by Wattbike. Find out more...
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19-21 Feb 2020

ForumPiscine - 12th International Pool & Spa Expo and Congress

Bologna Exhibition Centre, Bologna, Italy
24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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