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CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
26 Nov 2019 . BY Lauren Heath-Jones....
The CIMSPA Youth Panel is chaired by Malcolm McPhail far right), group CEO of Life Leisure, and consists of 13 young people aged 16 - 24
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.
“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”
Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit active-net.org
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Jobs   News   Products   Magazine
PRODUCT NEWS
CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
26 Nov 2019 . BY Lauren Heath-Jones....
The CIMSPA Youth Panel is chaired by Malcolm McPhail far right), group CEO of Life Leisure, and consists of 13 young people aged 16 - 24
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.
“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”
Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit active-net.org
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
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Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
+ More profiles  
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+ More catalogues  

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Wattbike AtomX
Join our tribe. Become powered by Wattbike. Find out more...
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DIARY

 

24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
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IHK Potsdam, Potsdam, Germany
+ More diary  
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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