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Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion
06 Nov 2019 . BY Tom Walker
XFactor - the master franchisee – will open a pilot studio in Seoul by January 2020 and will launch franchising efforts shortly thereafter
Photo: Club Pilates
Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.

The deal will see Steven Lee, the former CEO of Pizza Hut Korea, become the master franchisee of Club Pilates in the country through his company XFactor Fitness.

XFactor will open a pilot studio in the capital city Seoul by January 2020 and will launch franchising efforts shortly thereafter.

After the Club Pilates debut, XFactor is slated to bring other Xponential Fitness brands to the country, beginning in late 2020.

The signing of the deal comes hot on the heals of Xponential securing a similar deal in Japan, which will result in up to 165 Club Pilates opening in the country.

"South Koreans are early adopters of global fitness trends," said John Kersh, chief international development officer for Xponential Fitness.

"We believe Club Pilates and other Xponential Fitness brands will quickly become market leaders as Korean consumers experience our wide variety of classes, welcome environment and outstanding instructors."

Xponential acquired the Club Pilates brand in 2015.

The fitness behemoth's other brands are premium indoor cycling franchise CycleBar; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

• To read an interview with Xponential Fitness founder Anthony Geisler, click here for the March issue of HCM magazine.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion
06 Nov 2019 . BY Tom Walker
XFactor - the master franchisee – will open a pilot studio in Seoul by January 2020 and will launch franchising efforts shortly thereafter
Photo: Club Pilates
Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.

The deal will see Steven Lee, the former CEO of Pizza Hut Korea, become the master franchisee of Club Pilates in the country through his company XFactor Fitness.

XFactor will open a pilot studio in the capital city Seoul by January 2020 and will launch franchising efforts shortly thereafter.

After the Club Pilates debut, XFactor is slated to bring other Xponential Fitness brands to the country, beginning in late 2020.

The signing of the deal comes hot on the heals of Xponential securing a similar deal in Japan, which will result in up to 165 Club Pilates opening in the country.

"South Koreans are early adopters of global fitness trends," said John Kersh, chief international development officer for Xponential Fitness.

"We believe Club Pilates and other Xponential Fitness brands will quickly become market leaders as Korean consumers experience our wide variety of classes, welcome environment and outstanding instructors."

Xponential acquired the Club Pilates brand in 2015.

The fitness behemoth's other brands are premium indoor cycling franchise CycleBar; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

• To read an interview with Xponential Fitness founder Anthony Geisler, click here for the March issue of HCM magazine.
PRODUCT NEWS
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
+ More products   
 
COMPANY PROFILES
Matrix Fitness

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delive [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-11 Jul 2020

IFBA Live

The Slate at Warwick Conferences, Coventry, United Kingdom
16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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