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Google enters fitness tracker market – buys FitBit for US$2.1bn
01 Nov 2019 . BY Tom Walker
Google said health and wellness data from FitBit will not be used for Google ads
Fitbit has been a true pioneer in the industry and has created engaging products
– Rick Osterloh
Google has revealed plans to acquire wearable company Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn).

The sale, which is expected to be finalised in early 2020, was announced in a blog post by Rick Osterloh, Google's senior vice president of devices and services.

"We believe technology is at its best when it can fade into the background, assisting you throughout your day whenever you need it," Osterloh said.

"Wearable devices, like smartwatches and fitness trackers, do just that – you can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist."

The announcement brings to end years of speculation over Google's rumoured plans to enter the wearables and fitness market.

In August 2018, A number of unconfirmed reports suggested that the tech giant was working on an artificial intelligence-based fitness and wellbeing coach.

Then, in January 2019, Google bought a bulk of intellectual property from watchmaker Fossil, pouring fuel on rumours that it is working on a flagship smartwatch product.

According to Osterloh, the acquisition of FitBit is a culmination of those plans – and will pave the way for Google-branded goods onto the market.

"Over the years, we've made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market," he said.

"Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.

"By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

"Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives."

He added that while FitBit would be owned by Google, personal data gathered via FitBit wouldn't be used for advertising purposes – which forms the bulk of Google's revenue.

"Privacy and security are paramount," Osterloh said.

"When you use our products, you’re trusting Google with your information.

"We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data.

"Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone.

"Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data."

In a separate statement, James Park, co-founder and CEO of Fitbit, said: "Google is an ideal partner to advance our mission.

"With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Google enters fitness tracker market – buys FitBit for US$2.1bn
01 Nov 2019 . BY Tom Walker
Google said health and wellness data from FitBit will not be used for Google ads
Fitbit has been a true pioneer in the industry and has created engaging products
– Rick Osterloh
Google has revealed plans to acquire wearable company Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn).

The sale, which is expected to be finalised in early 2020, was announced in a blog post by Rick Osterloh, Google's senior vice president of devices and services.

"We believe technology is at its best when it can fade into the background, assisting you throughout your day whenever you need it," Osterloh said.

"Wearable devices, like smartwatches and fitness trackers, do just that – you can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist."

The announcement brings to end years of speculation over Google's rumoured plans to enter the wearables and fitness market.

In August 2018, A number of unconfirmed reports suggested that the tech giant was working on an artificial intelligence-based fitness and wellbeing coach.

Then, in January 2019, Google bought a bulk of intellectual property from watchmaker Fossil, pouring fuel on rumours that it is working on a flagship smartwatch product.

According to Osterloh, the acquisition of FitBit is a culmination of those plans – and will pave the way for Google-branded goods onto the market.

"Over the years, we've made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market," he said.

"Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.

"By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

"Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives."

He added that while FitBit would be owned by Google, personal data gathered via FitBit wouldn't be used for advertising purposes – which forms the bulk of Google's revenue.

"Privacy and security are paramount," Osterloh said.

"When you use our products, you’re trusting Google with your information.

"We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data.

"Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone.

"Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data."

In a separate statement, James Park, co-founder and CEO of Fitbit, said: "Google is an ideal partner to advance our mission.

"With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead."
PRODUCT NEWS
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
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Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
Aberdeen Sports Village puts digital connectivity at its core
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
Precor launches online resources to help operators keep members engaged in the wake of coronavirus lockdowns
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+ More products   
 
COMPANY PROFILES
Core Health & Fitness

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

06 Jun 2020

Welsh Fitness Expo

Cardiff City Stadium, Cardiff,
09 Jun 2020

ISA Summer Business Forum

The Lodge at Ashford Castle, Cong, Ireland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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