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PRODUCT NEWS
30 and thriving: Physical Company celebrates landmark anniversary
27 Sep 2019 . BY Lauren Heath-Jones
Physical Company celebrated its milestone anniversary with a rebrand
Physical Company has been part of my life as long as I can recall and I have thoroughly enjoyed helping to steer its course and support its growth
– John Halls, Physical Company MD
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.

A family business, the company was founded by Penny Halls in 1989 and is now run by her three sons: John, Jason and Nick Halls, with John helming the company as the managing director, Jason as the director of Finance and Administration and Nick as warehouse director.

John told HCM : "Physical Company has been part of my life as long as I can recall and I have thoroughly enjoyed helping to steer its course and support its growth."

To commemorate the milestone anniversary the company has launched a new brochure and undergone a rebrand, to create a 'strong modern feel' for the brand. The new-look features a bold new typeface and the removal of the word 'company' from the branding. The company has also dropped the icon from its products, for a sleeker, more polished aesthetic.

The company has also simplified its mission statement, in response to the company's growth. John Halls, Physical Company MD, told HCM: "Because this started out as a family business, it was small enough for everyone to understand the culture and the mission. However as the company grew, we needed to formalise this, but our mission statement wordy, long-winded and hard to remember. Now it's easy: we are First for Fitness Solutions."

Headquartered in 30,000sq ft (2800 sq m) of office, warehouse and showroom space in Buckinghamshire, with room for expansion, the company offers a wide range of equipment including functional training, strength and conditioning and functional training equipment, as well as flooring, which, according to Halls, is currently a key trend in the fitness industry.

"One of the big trends at the moment is flooring," he said. "We're delivering many elaborate floor installations including features such as branding, patterns and programming prompts, all of which we are embedding during the manufacturing process."

As for future trends, Halls believes that the market will continue to be polarised with budget and boutique offerings at the opposite ends of the spectrum. He also believes that more and more people will adopt active lifestyles, thanks to the growth of flexible and at-home training options.

"I believe more people will start to exercise, however their choice as to where they do this has further increased with some good quality home training options now available," he said.

"I believe there will be a rise in home training, possibly with the introduction of augmented reality products, so people can put on glasses and see an instructor in their room."

Read more here

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Jobs   News   Products   Magazine
PRODUCT NEWS
30 and thriving: Physical Company celebrates landmark anniversary
27 Sep 2019 . BY Lauren Heath-Jones
Physical Company celebrated its milestone anniversary with a rebrand
Physical Company has been part of my life as long as I can recall and I have thoroughly enjoyed helping to steer its course and support its growth
– John Halls, Physical Company MD
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.

A family business, the company was founded by Penny Halls in 1989 and is now run by her three sons: John, Jason and Nick Halls, with John helming the company as the managing director, Jason as the director of Finance and Administration and Nick as warehouse director.

John told HCM : "Physical Company has been part of my life as long as I can recall and I have thoroughly enjoyed helping to steer its course and support its growth."

To commemorate the milestone anniversary the company has launched a new brochure and undergone a rebrand, to create a 'strong modern feel' for the brand. The new-look features a bold new typeface and the removal of the word 'company' from the branding. The company has also dropped the icon from its products, for a sleeker, more polished aesthetic.

The company has also simplified its mission statement, in response to the company's growth. John Halls, Physical Company MD, told HCM: "Because this started out as a family business, it was small enough for everyone to understand the culture and the mission. However as the company grew, we needed to formalise this, but our mission statement wordy, long-winded and hard to remember. Now it's easy: we are First for Fitness Solutions."

Headquartered in 30,000sq ft (2800 sq m) of office, warehouse and showroom space in Buckinghamshire, with room for expansion, the company offers a wide range of equipment including functional training, strength and conditioning and functional training equipment, as well as flooring, which, according to Halls, is currently a key trend in the fitness industry.

"One of the big trends at the moment is flooring," he said. "We're delivering many elaborate floor installations including features such as branding, patterns and programming prompts, all of which we are embedding during the manufacturing process."

As for future trends, Halls believes that the market will continue to be polarised with budget and boutique offerings at the opposite ends of the spectrum. He also believes that more and more people will adopt active lifestyles, thanks to the growth of flexible and at-home training options.

"I believe more people will start to exercise, however their choice as to where they do this has further increased with some good quality home training options now available," he said.

"I believe there will be a rise in home training, possibly with the introduction of augmented reality products, so people can put on glasses and see an instructor in their room."

Read more here

PRODUCT NEWS
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
+ More products   
 
COMPANY PROFILES
Matrix Fitness

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delive [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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