Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
PRODUCT NEWS
Could subliminal messages hold the key to exercise motivation?
11 Feb 2015 . BY Jak Phillips
Unlocking the key to exercise motivation is a major topic for health club operators at the moment / Shutterstock.com
The old adage of ‘mind over matter’ may be truer than first thought, after scientists concluded that subliminal messages can have a significant impact on exercise endurance.

Researchers at Bangor University and the University of Kent have found that being shown positive or negative images subliminally, or so fleetingly participants weren’t aware they’d seen them, had an effect on when individuals reached their point of exhaustion while exercising.

In a small study of 13 physically active adults, the researchers instructed them to cycle for as long as possible. They found it took participants three minutes longer to reach exhaustion when subliminally shown happy faces, as opposed to sad faces. This finding was then replicated, but with words replacing the images. The participants again took longer to reach their point of exhaustion when subliminally shown action-related words such as “GO” compared to inactive words such as “STOP”.

“Our findings add to the emerging evidence regarding the mind’s influential role on endurance as well as the research investigating the role of non-conscious cues on behaviour,” said co-author of the study Dr Anthony Blanchfield.

“While these are initial findings, one particular implication might be that those who are struggling to stick to that New Year exercise plan may be wise to surround themselves with happy people and action orientated words in order to reap the health benefits of exercise.”

The research, recently published in Frontiers in Human Neuroscience comes at a time when unlocking the key to exercise motivation is a major topic for health club operators. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

The scientists behind the subliminal message now aim to carry out further study to find out why subliminal messages affect our endurance.

“We want to determine whether the happy images and action words actually lead to an improvement or whether the sad images and inaction words were responsible for undermining performance,” added co-author James Hardy of Bangor University.

“At the moment, we only know that there’s a difference between these two primes and not which is “driving” the result; knowing this might allow us to intervene in a more targeted manner.”
PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
Introducing the next generation of Precor cardio consoles: a perfect blend of performance, fitness and entertainment
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
Envirochem: Rest assured with our UKAS-accredited legionella testing service
Although Legionnaires' disease isn’t common, it can be serious.
+ More products  
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Gainsborough
+ More jobs  

COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with a [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
PRODUCT NEWS
Could subliminal messages hold the key to exercise motivation?
11 Feb 2015 . BY Jak Phillips
Unlocking the key to exercise motivation is a major topic for health club operators at the moment / Shutterstock.com
The old adage of ‘mind over matter’ may be truer than first thought, after scientists concluded that subliminal messages can have a significant impact on exercise endurance.

Researchers at Bangor University and the University of Kent have found that being shown positive or negative images subliminally, or so fleetingly participants weren’t aware they’d seen them, had an effect on when individuals reached their point of exhaustion while exercising.

In a small study of 13 physically active adults, the researchers instructed them to cycle for as long as possible. They found it took participants three minutes longer to reach exhaustion when subliminally shown happy faces, as opposed to sad faces. This finding was then replicated, but with words replacing the images. The participants again took longer to reach their point of exhaustion when subliminally shown action-related words such as “GO” compared to inactive words such as “STOP”.

“Our findings add to the emerging evidence regarding the mind’s influential role on endurance as well as the research investigating the role of non-conscious cues on behaviour,” said co-author of the study Dr Anthony Blanchfield.

“While these are initial findings, one particular implication might be that those who are struggling to stick to that New Year exercise plan may be wise to surround themselves with happy people and action orientated words in order to reap the health benefits of exercise.”

The research, recently published in Frontiers in Human Neuroscience comes at a time when unlocking the key to exercise motivation is a major topic for health club operators. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

The scientists behind the subliminal message now aim to carry out further study to find out why subliminal messages affect our endurance.

“We want to determine whether the happy images and action words actually lead to an improvement or whether the sad images and inaction words were responsible for undermining performance,” added co-author James Hardy of Bangor University.

“At the moment, we only know that there’s a difference between these two primes and not which is “driving” the result; knowing this might allow us to intervene in a more targeted manner.”
PRODUCT NEWS
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
Emperor Ice Baths makes global debut
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what founder Daniel Watson calls "the most bespoke [portable] ice bath on the market".
Hyperice and Escape Fitness partner to redefine recovery
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery stations for spas, gyms and high-performance sport-specific training facilities.
Pulse has added a Curved Slat Treadmill to its offering
Pulse Fitness has announced the launch of two new products: the Curved Slat Treadmill and the Multi-Functional Trainer Rack.
Myndstream’s wellness music service comes to market
Wellness operators now have access to a wider range of music, following the launch of Myndstream’s subscription-based music service.
Klafs acquired by Kohler from Egeria Group
Spa operator and bathroom fixtures company Kohler has entered into a definitive agreement to acquire saunas, steamrooms and hydrothermal area specialist Klafs from investment company Egeria Group.
+ More products   
 
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS