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PRODUCT NEWS Is it time to go Danish in the battle against childhood obesity? 10 Nov 2014 . BY Jak Phillips The scheme joins up a number of wholesale lifestyle changes to promote better health among children / Shutterstock.com A pioneering Danish health scheme that enforces a series of strict lifestyle changes is being touted as a potential solution to the global childhood obesity epidemic. The programme, which is being rolled out across Denmark, sees overweight children designated with a personalised treatment plan targeting 15-20 daily habits in a bid to transform their lifestyle. Exercise in the form of walking or cycling to school, in addition to regular organised physical activity, forms a central tenet of the scheme, as does healthy and strictly portioned meals, limited screen time (television, computer or tablet) and a regulated early bedtime. To ensure the lifestyle changes stick, the child’s family is also required to follow the regime. Initial results have proved impressive. The Danish town of Holbaek was an early adopter and has so far treated 1,900 patients under the scheme, with 70 per cent successfully maintaining a normal weight four years after embracing the lifestyle changes. On average, each child required just over five hours of medical consultation per year. There are now plans to expand the scheme across Denmark and the man behind the scheme – Dr Jens Christian Holm – has called on other nations to learn from its successes. "In general, obese children are neglected. They are often lonely and many of them don't participate in activities with their peers,” he told the BBC. "They lack self-confidence. With this scheme there is a real hope they can lose weight and have a good quality of life." Childhood obesity and inactivity has become a major concern across the western world and particularly the UK, where nearly a third of two to 15-year-olds are overweight or obese according to the latest figures. The growing health crisis has prompted a group of leading GPs and health experts to call on the government to create an emergency taskforce to quell the rising epidemic of childhood obesity. In a recent open letter to the Chief Medical Officer, they warned that, without intervention, an entire generation will be ‘destroyed’ by a diet of junk food and sugary drinks. PRODUCT NEWS Body Bike and Gym 80 launch co-branded bike range Body Bike and Gym 80 have launched a range of co-branded bikes which are available in four different models and price points: Classic, Supreme, Connect and Smart+. Spivi unveils new smartwatch connectivity to enhance engagement for gym members Spivi, an industry leader in interactive displays, leaderboards, gamification and performance tracking for gyms and fitness facilities, has released a new update to its platform. HITIO Gym franchise hits the UK to tackle adolescent inactivity HITIO Gym, which has experienced major success in Scandinavia, entered the UK market in 2022 with two franchisee clubs opening in Orpington and Hoxton. Meet the RX – a smart Pilates reformer with biometric feedback Reform RX has developed a new digital Pilates reformer that provides users with biometric feedback on power output, calories burned and heart rate. Sency enables users to analyse movement in real time from their smartphone Sency’s motion analysis solution, Movement Operation System (M-OS), uses proprietary algorithms to provide users with real-time movement feedback. FitnessKPI and Magicline partner to improve the experience for gyms and fitness centres FitnessKPI, the Spanish AI business intelligence company, and Magicline, the most widely used gym software in Germany, Austria and Switzerland, have entered into an agreement that allows their users to connect both software programmes and get the best results from the combination of both solutions. Spivi's platform adds new Wear OS compability for Android devices Spivi, which provides interactive displays, leaderboards, gamification and performance tracking to gyms, has added new smartwatch connectivity to its platform. Vitruvian launches Trainer+ programme for gym operators Vitruvian has launched a new partner programme for its AI-driven Trainer+ for fitness clubs and hotels. CryoCON international cryotherapy convention returns for 2023 The third annual CryoCON Convention will take place in Dallas, Texas, from 5-6 March. Connected Health & Fitness Summit scheduled for 8-9 February Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges. Cinematic aqua fitness comes to swimming pools Hydrohex, a virtual workout platform for swimming pools, spas and leisure centres, is releasing a new collection of classes into its library. The new Tut Trainer is coming to the UK, Europe and Australia When Canadian pickleball champion Steve Deakin injured his wrist, he used the Tut Trainer to get him back up to strength. The second iteration of the Tut Trainer has just been released and as well as being quieter and smoother, it has an increased resistance load from 150lbs to 200lbs (68kg to 90kg), which is created from 36 ounces (1kg) of calibrated resistance bands. + More products      COMPANY PROFILES Safe Space Lockers We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...] + More profiles   CATALOGUE GALLERY Physical Company.. + More catalogues   DIRECTORY + More directory   DIARY 26 Mar 2023 Melbourne Pedalthon 2023 Sandown Racecourse, Springvale , VIC, Australia 31 Mar - 02 Apr 2023 BEAUTY Düsseldorf Düsseldorf Exhibition Centre, Düsseldorf, Germany + More diary

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