PRODUCT NEWS
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| Energy-fuelling jelly beans from Lucozade Sport |
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| 19 May 2010 . BY Sarah Todd |
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GlaxoSmithKline's Lucozade Sport® range has been boosted with the addition of a number of new lines including Body Fuel Jelly Beans.
Developed with input from top athletes and sports scientists, the jelly beans are intended to effectively deliver fuel, power and strength to exercisers and sports participants.
The jelly beans are available in an orange and raspberry flavour and are said to enable consumers to train harder for longer. They are part of a new 'impulse products' line that also includes the Pro Muscle 'All in One' Carbohydrate Protein and Creatine Bar and the Body Fuel Carbohydrate Energy Bar.
Teresa Smyth, category development manager, said: "Lucozade Sport® Nutrition range benefits from a loyal following amongst sports and exercise participants - from the elite to a grass root level.
"By converting consumers of isotonic drinks into investors in sports nutrition products, outlets can further strengthen their consumer demand, fuel category growth and power incremental sales."
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