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PRODUCT NEWS
Life Fitness to roll out customer strategy
21 Aug 2009 . BY Sarah Todd
Life Fitness will be showcasing its unique customer solutions programme at Leisure Industry Week (LIW) 2009, as part of a strategy that supports customers in 'Elevating' their businesses.

The decision to exhibit has been driven by the current market situation, combined with operators needing to source solutions sophisticated enough to meet their current challenges.

Dan Wille, the vice president and general manager of Life Fitness UK said: "We've always believed in putting our customers needs first, and given that market conditions mean they can ill afford time out of the office, presence at LIW enables us to easily demonstrate how we can add real value and support them in being successful in this challenging climate.”

Jonny Sullens, Portfolio Director at LIW added: "LIW is the biggest health and fitness exhibition in the UK and provides the perfect platform to showcase the Life Fitness customer solutions programme, including The Journey™ exercise experiences system. Many operators will see The Journey™ for the first time at the show. I know it will be of significant interest to our visitors."

Also showing will be the new Optima Series, which combines space saving style and dependability in one simple to use strength line.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
PRODUCT NEWS
Life Fitness to roll out customer strategy
21 Aug 2009 . BY Sarah Todd
Life Fitness will be showcasing its unique customer solutions programme at Leisure Industry Week (LIW) 2009, as part of a strategy that supports customers in 'Elevating' their businesses.

The decision to exhibit has been driven by the current market situation, combined with operators needing to source solutions sophisticated enough to meet their current challenges.

Dan Wille, the vice president and general manager of Life Fitness UK said: "We've always believed in putting our customers needs first, and given that market conditions mean they can ill afford time out of the office, presence at LIW enables us to easily demonstrate how we can add real value and support them in being successful in this challenging climate.”

Jonny Sullens, Portfolio Director at LIW added: "LIW is the biggest health and fitness exhibition in the UK and provides the perfect platform to showcase the Life Fitness customer solutions programme, including The Journey™ exercise experiences system. Many operators will see The Journey™ for the first time at the show. I know it will be of significant interest to our visitors."

Also showing will be the new Optima Series, which combines space saving style and dependability in one simple to use strength line.
PRODUCT NEWS
We’re here to support gyms in their race towards Net Zero, says Energym
Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from workouts and converts it into clean, usable power.
Skillup targets the entire body with focus on upper body muscles
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus on the muscle groups of the upper back, chest and arms, by simulating the actions of cross country skiing.
Leverage Squat Machine facilitates deeper squats says Skelcore
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Portable device from Hyperice delivers on-the-go muscle recovery
Hyperice recently introduced its newest product: the Normatec Lower Legs.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser A400 resistance will empower fitness enthusiasts
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
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+ More products   
 
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


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