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New wholesome image for Pizza Hut
POSTED 06 Oct 2008 . BY Caroline Wilkinson
Restaurant chain Pizza Hut has been temporarily re-branded Pasta Hut to reflect its new nutrition-conscious menu, in response to public concerns about the level of saturated fat and unhealthy ingredients used in the food.

As part of the new menu, the restaurant group intends to reduce salt levels in its foods by 10 per cent over the next three years to meet the FSA's salt targets for 2010. The children’s menu has also been revamped to include hidden vegetables and a complimentary side salad. In addition, all hydrogenated vegetable oils have been been removed from the menu and a saturated fat removal programme has begun.

The trial re-branding will run in tandem with a six-year £100m upgrade of its fast-food stores into smart casual restaurants. So far, £35m has already been spent on refurbishing 100 restaurants, with £17m this year alone and a further £24m to be invested in restaurant revamps and new openings in 2009 and 2010.

Pizza Hut chief executive, Alasdair Murdoch, said: “We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice."  

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Jobs    News   Products   Magazine
NEWS
New wholesome image for Pizza Hut
POSTED 06 Oct 2008 . BY Caroline Wilkinson
Restaurant chain Pizza Hut has been temporarily re-branded Pasta Hut to reflect its new nutrition-conscious menu, in response to public concerns about the level of saturated fat and unhealthy ingredients used in the food.

As part of the new menu, the restaurant group intends to reduce salt levels in its foods by 10 per cent over the next three years to meet the FSA's salt targets for 2010. The children’s menu has also been revamped to include hidden vegetables and a complimentary side salad. In addition, all hydrogenated vegetable oils have been been removed from the menu and a saturated fat removal programme has begun.

The trial re-branding will run in tandem with a six-year £100m upgrade of its fast-food stores into smart casual restaurants. So far, £35m has already been spent on refurbishing 100 restaurants, with £17m this year alone and a further £24m to be invested in restaurant revamps and new openings in 2009 and 2010.

Pizza Hut chief executive, Alasdair Murdoch, said: “We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice."  

RELATED STORIES
Revealed: Britain’s unhealthiest high streets


High streets in the North and Midlands are most likely to feature businesses that are harmful to the public’s health, with Preston crowned Britain’s unhealthiest high street, according to a new report.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
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W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]

Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

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