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NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
POSTED 25 May 2024 . BY Kath Hudson
JD Gyms is growing by acquisition Credit: JD Gyms
JD Gyms has acquired Simply Gym
The deal involves four clubs, bringing the estate to 89
All clubs will be rebranded as JD Gyms
The company is aiming for 100 sites across the UK
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.

Alun Peacock, CEO of The JD Gyms Group, says: “This acquisition is another positive step forward in bolstering our growth and helps us edge closer to the landmark of 100 gyms across the UK.

“The Simply Gym sites are in excellent locations, with promising membership bases that we're confident we'll build on quickly as we transform the sites into JD Gyms.”

Founded in 2013, The JD Gyms Group offers high-quality, low-cost gyms. It now operates 89 gyms and 13 Swim! – children’s learn-to-swim centres – in the UK.

The company is growing by acquisition and has previously purchased and rebranded three Ben Dunne Gyms, a Helio Fitness site and 35 Xercise4Less sites.

ENDNOTE
There have been two chains operating under the Simply Gym name. This deal relates to the gyms owned by Bay Leisure, not the independently-owned chain, also known as Simply Gym, which has eight locations.
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NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
POSTED 25 May 2024 . BY Kath Hudson
JD Gyms is growing by acquisition Credit: JD Gyms
JD Gyms has acquired Simply Gym
The deal involves four clubs, bringing the estate to 89
All clubs will be rebranded as JD Gyms
The company is aiming for 100 sites across the UK
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.

Alun Peacock, CEO of The JD Gyms Group, says: “This acquisition is another positive step forward in bolstering our growth and helps us edge closer to the landmark of 100 gyms across the UK.

“The Simply Gym sites are in excellent locations, with promising membership bases that we're confident we'll build on quickly as we transform the sites into JD Gyms.”

Founded in 2013, The JD Gyms Group offers high-quality, low-cost gyms. It now operates 89 gyms and 13 Swim! – children’s learn-to-swim centres – in the UK.

The company is growing by acquisition and has previously purchased and rebranded three Ben Dunne Gyms, a Helio Fitness site and 35 Xercise4Less sites.

ENDNOTE
There have been two chains operating under the Simply Gym name. This deal relates to the gyms owned by Bay Leisure, not the independently-owned chain, also known as Simply Gym, which has eight locations.
RELATED STORIES
FEATURE: Insight: Brand power


Which health and fitness operators have the greatest brand awareness among consumers? Liz Terry reports on the latest insights from Kantar
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Gymshark US reboot bids to own the gym community
Gymshark has launched a new global brand platform, We Do Gym, to make it clear the made-by- lifters-for-lifters apparel is aimed directly at the gym market.
Nike and Hyperice collaborate on Paris 2024 recovery concept
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris 2024.
Heartcore ordered to pay damages in Coreformer collapse case, with lessons for the sector
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