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This Girl Can launches campaign to get women outdoors
POSTED 15 May 2024 . BY Kath Hudson
Let's Get Out There is This Girl Can's latest campaign Credit: Sport England
Sport England aiming to get more women outdoors with new campaign
Let’s Get Out There is being run by the This Girl Can team
Forestry England, Canal & River Trust and Ordnance Survey have helped develop resources
A toolkit is being released, advising on how to offer and promote activities
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, which is aimed at getting more women active outdoors.

While the physical and mental benefits of spending time in green and blue spaces are well documented, research by CPRE shows that many women, especially those from cultural diverse backgrounds, face barriers to access these spaces.

Sport England has teamed up with Forestry England, Canal & River Trust and Ordnance Survey to develop new resources to promote the benefits of the great outdoors, these include editable assets, photos and social copy for organisations to promote opportunities to get active outside.

A toolkit will also be released for those who provide and promote experiences for women in natural spaces, featuring guidance on how to create activities and communicate effectively with women from culturally diverse backgrounds. 

"This Girl Can is all about celebrating women being active in a way that's right for them, and there are so many great ways to get active outdoors," said Kate Peers, Sport England’s strategic lead for campaigns.

"However, it’s important to recognise that for some women getting active outdoors may be more difficult, which is why we want to highlight some of the wonderful organisations who are doing such brilliant work in this space to tackle these barriers, creating opportunities to get out there and enjoy the benefits."

This Girl Can research has found that 48 per cent of women prefer not to exercise outside after dark and 60 per cent worry about the risk of sexual harassment or intimidation. As a result, 46 per cent of women change their outdoor exercise routines in the winter to escape this curfew.

Last year, This Girl Can launched a video aimed at men about how to make women feel safer, including keeping a respectful distance, not making any comments even if they think it’s a compliment and to step in if they notice a woman being harassed.

The recently released Active Lives Adult’s Report showed that women continue to be less active than men, a finding that is backed up by Nuffield Health’s Healthier Nation Index, which reported that 33 per cent of women considered themselves less fit last year than the year before.

Benefits of exercising outside include lower levels of perceived exertion, stress reduction, restoring mental fatigue, improving mood, self-esteem and perceived health. It can also encourage a greater respect for nature and looking after the environment and it has the advantage of often being free.
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Exercise had to move outside last year, but what was born out of necessity looks set to become an enduring trend. Kath Hudson looks at some of the innovative concepts, including yoga on the beach and pop ups in marquees
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NEWS
This Girl Can launches campaign to get women outdoors
POSTED 15 May 2024 . BY Kath Hudson
Let's Get Out There is This Girl Can's latest campaign Credit: Sport England
Sport England aiming to get more women outdoors with new campaign
Let’s Get Out There is being run by the This Girl Can team
Forestry England, Canal & River Trust and Ordnance Survey have helped develop resources
A toolkit is being released, advising on how to offer and promote activities
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, which is aimed at getting more women active outdoors.

While the physical and mental benefits of spending time in green and blue spaces are well documented, research by CPRE shows that many women, especially those from cultural diverse backgrounds, face barriers to access these spaces.

Sport England has teamed up with Forestry England, Canal & River Trust and Ordnance Survey to develop new resources to promote the benefits of the great outdoors, these include editable assets, photos and social copy for organisations to promote opportunities to get active outside.

A toolkit will also be released for those who provide and promote experiences for women in natural spaces, featuring guidance on how to create activities and communicate effectively with women from culturally diverse backgrounds. 

"This Girl Can is all about celebrating women being active in a way that's right for them, and there are so many great ways to get active outdoors," said Kate Peers, Sport England’s strategic lead for campaigns.

"However, it’s important to recognise that for some women getting active outdoors may be more difficult, which is why we want to highlight some of the wonderful organisations who are doing such brilliant work in this space to tackle these barriers, creating opportunities to get out there and enjoy the benefits."

This Girl Can research has found that 48 per cent of women prefer not to exercise outside after dark and 60 per cent worry about the risk of sexual harassment or intimidation. As a result, 46 per cent of women change their outdoor exercise routines in the winter to escape this curfew.

Last year, This Girl Can launched a video aimed at men about how to make women feel safer, including keeping a respectful distance, not making any comments even if they think it’s a compliment and to step in if they notice a woman being harassed.

The recently released Active Lives Adult’s Report showed that women continue to be less active than men, a finding that is backed up by Nuffield Health’s Healthier Nation Index, which reported that 33 per cent of women considered themselves less fit last year than the year before.

Benefits of exercising outside include lower levels of perceived exertion, stress reduction, restoring mental fatigue, improving mood, self-esteem and perceived health. It can also encourage a greater respect for nature and looking after the environment and it has the advantage of often being free.
RELATED STORIES
US research shows record numbers taking part in outdoor exercise


The number of people taking part in outdoor exercise and recreation in the US reached an all time record of 168.1 million in 2022 following year-on-year growth of 2.3 per cent.
FEATURE: Industry insights: Out the Box


Exercise had to move outside last year, but what was born out of necessity looks set to become an enduring trend. Kath Hudson looks at some of the innovative concepts, including yoga on the beach and pop ups in marquees
MORE NEWS
Gymshark US reboot bids to own the gym community
Gymshark has launched a new global brand platform, We Do Gym, to make it clear the made-by- lifters-for-lifters apparel is aimed directly at the gym market.
Nike and Hyperice collaborate on Paris 2024 recovery concept
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris 2024.
Heartcore ordered to pay damages in Coreformer collapse case, with lessons for the sector
Boutique operator Heartcore is paying damages to a violinist whose career was cut short following an accident during a class in 2019.
Colruyt Group is using retail insight to drive its health club business, says PJ Nuitten
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in Belgium.
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