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NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
POSTED 15 Apr 2024 . BY Kath Hudson
The Wellhub app has been made more user-friendly Credit: Wellhub

Credit: Wellhub
Our new name and brand reflect our commitment to providing a holistic wellbeing solution
– Cesar Carvalho co-founder and CEO of Wellhub
Basic-Fit is ramping up its corporate wellness sales by trialling a partnership with Wellhub in Spain
Wellhub is the new name for corporate wellness platform, Gympass
Wellhub is taking a more holistic approach, with new categories covering nutrition, sleep and mental health
New partners include Asana Rebel, Headspace, SleepCycle and Stronger U
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.

This includes the 42 McFit and five Holmes Place locations it acquired recently from RSG Group.

The move is a change of tack for Basic-Fit, which has traditionally sold corporate wellness packages direct to companies. The operator indicated it's part of a strategy to accelerate growth in Spain, where Basic-Fit is now market leader by number of locations.

The remainder of its c.1,400 clubs in Germany, France, The Netherlands and Benelux will continue with direct corporate wellness sales while the Spanish trial is underway.

Wellhub is the new name for corporate wellness platform, Gympass, which rebranded recently, announcing new partnerships with mindfulness, nutrition and sleep experts.

"Eamon Lloyd, VP head of Europe at Gympass said: "This alliance gives Basic-Fit access to hundreds of thousands of corporate users, generating additional revenue, while ensuring seamless interaction and a premium experience.

"As we continue to deliver incremental value to our partners, we're glad to be working with the largest brands in this region," said Lloyd.

As well as offering access to a global network of gyms, studios, classes and fitness apps, through partners such as Bannatyne, Everlast, Everyone Active, GLL and Nuffield Health, Wellhub lists a number of new categories to address health holistically.

Mindfulness and stress reduction is now on offer thanks to partnerships with apps such as Headspace and Meditopia.

A new therapy category and partnership with LikeiFeel, provides access to licensed therapists for confidential mental health support.

Personalised nutritional support will be available from registered dietitians and nutritionists through collaborations with Lifesum, MyFitnessPal, Nutrium and StrongerU.

Insomnia is being tackled with the aid of sleep apps, including Rise Science, SleepCycle and Sleep Score.

A category aimed at women’s health has been added with dedicated resources, such as period tracking with Clue.

“Our new brand and extended services reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep and more,” said Cesar Carvalho, co-founder and CEO.

“This shift ensures we meet the needs of today’s workforce, empowering companies to create a culture where employees can check in with their wellbeing every day."

Corporate Wellness is a hot topic and and a growth opportunity for the health and fitness sector, with 93 per cent of employees valuing their wellbeing as much as their salary.

Employee stress has reached unprecedented levels, while increases in absenteeism is causing a problem for economies around the world.

Wellhub is currently used by 15,000 companies in 11 countries.

FURTHER READING
Competition in the corporate wellness market is growing, with Wellpass – which is owned by Egym – having recently bought Hussle.

Wellpass already owns Quailtrain in France.

Both Qualitrain and Hussle are expected to be rebranded, creating a Wellpass network across Europe that will compete with Wellhub (formerly Gympass).

RELATED STORIES
  Egym snaps up Hussle as it moves to dominate the corporate wellness market with its Wellpass product


Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.
  Wello Works – a work and wellness concept, launches first location in Sydney


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  Walmart invests US$225m in state-of-the-art corporate wellness centre


The Walton family, owners of US supermarket chain, Walmart, opened the doors of its new health and fitness centre last Friday, at its Bentonville campus.
  Getting employees physically active 'cuts company healthcare costs by 35 per cent'


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NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
POSTED 15 Apr 2024 . BY Kath Hudson
The Wellhub app has been made more user-friendly Credit: Wellhub
Credit: Wellhub
Our new name and brand reflect our commitment to providing a holistic wellbeing solution
– Cesar Carvalho co-founder and CEO of Wellhub
Basic-Fit is ramping up its corporate wellness sales by trialling a partnership with Wellhub in Spain
Wellhub is the new name for corporate wellness platform, Gympass
Wellhub is taking a more holistic approach, with new categories covering nutrition, sleep and mental health
New partners include Asana Rebel, Headspace, SleepCycle and Stronger U
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.

This includes the 42 McFit and five Holmes Place locations it acquired recently from RSG Group.

The move is a change of tack for Basic-Fit, which has traditionally sold corporate wellness packages direct to companies. The operator indicated it's part of a strategy to accelerate growth in Spain, where Basic-Fit is now market leader by number of locations.

The remainder of its c.1,400 clubs in Germany, France, The Netherlands and Benelux will continue with direct corporate wellness sales while the Spanish trial is underway.

Wellhub is the new name for corporate wellness platform, Gympass, which rebranded recently, announcing new partnerships with mindfulness, nutrition and sleep experts.

"Eamon Lloyd, VP head of Europe at Gympass said: "This alliance gives Basic-Fit access to hundreds of thousands of corporate users, generating additional revenue, while ensuring seamless interaction and a premium experience.

"As we continue to deliver incremental value to our partners, we're glad to be working with the largest brands in this region," said Lloyd.

As well as offering access to a global network of gyms, studios, classes and fitness apps, through partners such as Bannatyne, Everlast, Everyone Active, GLL and Nuffield Health, Wellhub lists a number of new categories to address health holistically.

Mindfulness and stress reduction is now on offer thanks to partnerships with apps such as Headspace and Meditopia.

A new therapy category and partnership with LikeiFeel, provides access to licensed therapists for confidential mental health support.

Personalised nutritional support will be available from registered dietitians and nutritionists through collaborations with Lifesum, MyFitnessPal, Nutrium and StrongerU.

Insomnia is being tackled with the aid of sleep apps, including Rise Science, SleepCycle and Sleep Score.

A category aimed at women’s health has been added with dedicated resources, such as period tracking with Clue.

“Our new brand and extended services reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep and more,” said Cesar Carvalho, co-founder and CEO.

“This shift ensures we meet the needs of today’s workforce, empowering companies to create a culture where employees can check in with their wellbeing every day."

Corporate Wellness is a hot topic and and a growth opportunity for the health and fitness sector, with 93 per cent of employees valuing their wellbeing as much as their salary.

Employee stress has reached unprecedented levels, while increases in absenteeism is causing a problem for economies around the world.

Wellhub is currently used by 15,000 companies in 11 countries.

FURTHER READING
Competition in the corporate wellness market is growing, with Wellpass – which is owned by Egym – having recently bought Hussle.

Wellpass already owns Quailtrain in France.

Both Qualitrain and Hussle are expected to be rebranded, creating a Wellpass network across Europe that will compete with Wellhub (formerly Gympass).

RELATED STORIES
Egym snaps up Hussle as it moves to dominate the corporate wellness market with its Wellpass product


Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.
Wello Works – a work and wellness concept, launches first location in Sydney


Wello Works, a new concept which mixes a wellness centre and a co-working office, has launched its first site in Sydney.
Walmart invests US$225m in state-of-the-art corporate wellness centre


The Walton family, owners of US supermarket chain, Walmart, opened the doors of its new health and fitness centre last Friday, at its Bentonville campus.
Getting employees physically active 'cuts company healthcare costs by 35 per cent'


Companies which successfully encourage their employees to become more physically active could see their healthcare costs being cut by more than a third.
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JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
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Peloton buys time for a turnaround with US$1 billion loan
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Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members. [more...]

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]
+ More featured suppliers  
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Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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