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NEWS
4Global and UK Active launch private sector health club benchmarking
POSTED 28 Mar 2024 . BY Kath Hudson
Pure Gym is one of 12 private sector operators contributing to the Private Sector Benchmarking report Credit: PureGym/Martin Brent
Membership numbers at a UK sample of private sector health clubs have grown by 10.2 per cent since January 2022
There was also a net increase of 78 new clubs, a rise of 7.7 per cent
Revenue from membership increased by 22.4 per cent
Twelve private sector operators, representing 1,089 sites, provided quarterly data
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.

Twelve private sector operators – representing 1,089 facilities – have so far come on board, sharing data every quarter since January 2022.

Results indicate that despite the economic challenges involved in running clubs, these operators are continuing to expand and, despite the increased cost-of-living, consumers still want to join clubs.

Memberships increased by 10.2 per cent from January 2022 to December 2023, with a net gain of 78 additional clubs counted – a rise of 7.7 per cent when openings and closures are accounted for.

Huw Edwards, CEO of UK Active, said the data will boost UK Active’s lobbying efforts: “These findings provide irrefutable evidence that people want to be more physically active and are prioritising their health and wellbeing by using gyms, pools, and leisure facilities.

“This data is essential in helping show the government and policymakers the value and potential of the physical activity sector and its role in addressing some of the nation’s biggest challenges, in terms of public health and economic growth.”

Operators taking part receive access to a private 4Global dashboard, where they can track their performance and benchmark this against sector averages on a quarterly basis. They can also use the data and insights to help support their strategies and growth, based on emerging market trends.

For organisations that operate across Europe, the project aligns with the European DataHub project that benchmarks organisations across the Continent, while 4Global is also working to bring data analytics to the US market, where it signed a strategic partnership with Jonas Fitness last May.

UK Active, 4GLOBAL and Sport England will also work together to combine the findings of the Private Sector Benchmarking project and the Moving Communities platform, which reports data from public leisure operators across England, meaning that the sector will have access to accurate quarterly reporting of data and insights from both public and private sectors for the first time.

“The need for high-quality data and insight is fundamental in fully understanding and demonstrating the scale, impact, and value of the UK fitness and leisure sector,” says Dr Matthew Wade, head of research and development at UK Active, talking to HCM.

“By collecting quarterly data and encouraging our members to get involved and share their data, we're creating an accurate picture of how the sector is performing, leading to valuable insights that will help members make operational decisions and understand the real value our sector brings.”

Going forward there are plans to drill down deeper into the figures, looking at data such as the number of joiners and leavers, turnover, secondary spend, demographics and duration of memberships.

The 12 operators currently taking part are Anytime Fitness, David Lloyd Clubs, Fitness First, Fitness4Less, GymBox, Lifestyle Fitness, Mosaic Spa & Health, Nuffield Health, PureGym, The Gym Group, Total Fitness and Third Space.

All members of UK Active are able to take part free of charge and can join and leave whenever they want, with the data being recalibrated accordingly.

All data is anonymised to avoid compromising commercially sensitive information and the data remains the property of the operators.

You can read The Private Sector Benchmarking annual report here.

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Jobs    News   Products   Magazine
NEWS
4Global and UK Active launch private sector health club benchmarking
POSTED 28 Mar 2024 . BY Kath Hudson
Pure Gym is one of 12 private sector operators contributing to the Private Sector Benchmarking report Credit: PureGym/Martin Brent
Membership numbers at a UK sample of private sector health clubs have grown by 10.2 per cent since January 2022
There was also a net increase of 78 new clubs, a rise of 7.7 per cent
Revenue from membership increased by 22.4 per cent
Twelve private sector operators, representing 1,089 sites, provided quarterly data
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.

Twelve private sector operators – representing 1,089 facilities – have so far come on board, sharing data every quarter since January 2022.

Results indicate that despite the economic challenges involved in running clubs, these operators are continuing to expand and, despite the increased cost-of-living, consumers still want to join clubs.

Memberships increased by 10.2 per cent from January 2022 to December 2023, with a net gain of 78 additional clubs counted – a rise of 7.7 per cent when openings and closures are accounted for.

Huw Edwards, CEO of UK Active, said the data will boost UK Active’s lobbying efforts: “These findings provide irrefutable evidence that people want to be more physically active and are prioritising their health and wellbeing by using gyms, pools, and leisure facilities.

“This data is essential in helping show the government and policymakers the value and potential of the physical activity sector and its role in addressing some of the nation’s biggest challenges, in terms of public health and economic growth.”

Operators taking part receive access to a private 4Global dashboard, where they can track their performance and benchmark this against sector averages on a quarterly basis. They can also use the data and insights to help support their strategies and growth, based on emerging market trends.

For organisations that operate across Europe, the project aligns with the European DataHub project that benchmarks organisations across the Continent, while 4Global is also working to bring data analytics to the US market, where it signed a strategic partnership with Jonas Fitness last May.

UK Active, 4GLOBAL and Sport England will also work together to combine the findings of the Private Sector Benchmarking project and the Moving Communities platform, which reports data from public leisure operators across England, meaning that the sector will have access to accurate quarterly reporting of data and insights from both public and private sectors for the first time.

“The need for high-quality data and insight is fundamental in fully understanding and demonstrating the scale, impact, and value of the UK fitness and leisure sector,” says Dr Matthew Wade, head of research and development at UK Active, talking to HCM.

“By collecting quarterly data and encouraging our members to get involved and share their data, we're creating an accurate picture of how the sector is performing, leading to valuable insights that will help members make operational decisions and understand the real value our sector brings.”

Going forward there are plans to drill down deeper into the figures, looking at data such as the number of joiners and leavers, turnover, secondary spend, demographics and duration of memberships.

The 12 operators currently taking part are Anytime Fitness, David Lloyd Clubs, Fitness First, Fitness4Less, GymBox, Lifestyle Fitness, Mosaic Spa & Health, Nuffield Health, PureGym, The Gym Group, Total Fitness and Third Space.

All members of UK Active are able to take part free of charge and can join and leave whenever they want, with the data being recalibrated accordingly.

All data is anonymised to avoid compromising commercially sensitive information and the data remains the property of the operators.

You can read The Private Sector Benchmarking annual report here.

RELATED STORIES
FEATURE: Life lessons: Huw Edwards


The CEO of UK Active reflects on working on London 2012 and what he learned in the face of initial hostility
New campaign challenges politicians to prove they're 'Fit for Office' by engaging in physical activity


In a soft power exercise, politicians in the UK have been invited to take part in a challenge which encourages them to be more active, while raising awareness of the benefits of physical activity.
Farrer tells government the physical activity sector is critical to fixing the UK’s sluggish economy


Mike Farrar, chair of UK Active, has called on the UK government to deploy the physical activity sector to support the NHS and tackle the UK’s pandemic of poor health and sluggish economy.
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JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
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30-30 May 2024

Forum HOTel&SPA

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30 May - 02 Jun 2024

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©Cybertrek 2024

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