Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Dedicated recovery clubs tipped to become a trend
POSTED 11 Apr 2024 . BY Kath Hudson
Ice bath socialising was a tipped trend at PerformX Live Credit: shutterstock_Michele Ursi
Buzz around recovery areas at PerformX
Remedy Place founder tips social wellness club sector for rapid growth
Thought leaders say the UK needs to catch up with the US in recovery areas
Health and fitness sector needs to own the wellbeing space
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.

The UK is currently lagging behind the US – where ice bath searches increased by more than 500 per cent from 2022 to 2023 – but now this trend is starting to gain traction. Zynk Design owner, Stavros Theodoulou said he’s averaging an enquiry each week about setting up facilities based on recovery and social wellness, including a mix of traditional and infrared saunas, percussion guns, cryotherapy and ice baths.

Some operators are going further down the medical/biohacking route, such as Lunar Health Clubs which opens in Marlow in April. Theodoulou says many of these leads are coming from outside the health club industry.

Founder of one of the world’s first social wellness club, Remedy Place, Dr Jonathan Leary, gave the keynote speech. “Wellness is now a necessity not a luxury,” he said. “The pandemic showed people that our health is the most important thing in their lives. Our bodies are our number one asset, but we’re not given the instruction manual.” Leary says the health and fitness industry can step into this space.

Leary predicts that standalone social wellness clubs – allowing people to be sociable while practicing self-care – will become as big as gyms. They give the option of socialising without toxins and temptation and some medical functions, such as functional medicine and biohacking, outside of the stressful hospital environment.

“Life is stressful, loneliness is prevalent, people need to connect but most social experiences are filled with temptation and toxins,” he says. “The social wellness industry is growing and offers a great deal of untapped opportunity. We need to fix the loneliness problem and social wellness fills that gap of doing something sociable without booze.”

According to Deloitte, by 2040, 80 per cent of healthcare spend in the US will be preventative. “There is a drastic rise in people who are co-managing their health with complementary medicine, such as physiotherapists, chiropractors, Traditional Chinese Medicine, while hyperbaric chambers, saunas and ice baths are becoming more common in hotels, gyms and homes,” says Leary.

Leary plans to open two Remedy Places each year until he reaches 15 to 20 globally. A free educational platform is being launched, to broaden accessibility to the knowledge and to give back as a luxury brand. The Framework is based around seven pillars which touch every aspect of modern life: human connection, environments, time management, stress resilience, personal development, appearance and metrics to enhance a healthy lifestyle.

Other verticals are also being created to allow the benefits to trickle down.

Healthspan more important than lifespan
In his speech on longevity, Oli Patrick, said healthspan is now more desirable than lifespan: we’re living longer but we’re not living better, many of those years are spent with chronic bad health.

“Longevity is a boom topic, personalised medicine is growing fast and people are prepared to spend money to look after their wellbeing,” says Patrick.

He encourages health and fitness operators to own the wellbeing space: “Medicine is stuck in a treatment paradigm to catch people when they’ve slid into decline and bring them back to neutral, whereas the health and fitness industry has the opportunity to take them beyond neutral and into optimal functioning.

“We hold the toolkit and we need to engage people with longevity early,” he says. “Exercise is medicine: VO2 max is the best predictor of how long you will live. Doctors should be measuring it but don’t know how to improve it, whereas our industry does.”

Patrick urges the gym industry to move into the wellbeing space, going beyond addressing movement alone, and educating clients on nutrition, sleep/recovery, environment (ie minimising toxins) and how people think about themselves.

“We can give advice across the five domains which significantly boost biology,” he says. “We need to broaden our language and use of metrics to own the wellbeing space. No one else is currently helping people to do this.”

This thinking was echoed throughout the rest of the conference. Third Space CEO, Colin Waggett, said recovery is now one of the main growth areas, along with Reformer Pilates.

Indigo Fitness was showcasing its recovery suites, which include compression, vibration and infrared therapy, as well as massage guns. Product and technical manager, Jethro Stride, said there is a growing interest in recovery. Indigo Fitness is currently talking to the Ministry of Defence as well as high-end operators.

Joie Risk, managing director of infrared saunas, Sunlighten Saunas, said the UK has been trailing the US for the last five years but now interest is definitely building.

RELATED STORIES
  FEATURE: Spa People: Dr Jonathan Leary


The Remedy Place co-founder says the self-care industry is going to blow up
  Third Space gears up to open three new clubs


Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
+ More news   
LATEST JOBS
Fitness Instructor
University of Brighton
Salary: £23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Bristol
+ More jobs  

FEATURED SUPPLIERS

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
+ More featured suppliers  
COMPANY PROFILES
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with [more...]
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Dedicated recovery clubs tipped to become a trend
POSTED 11 Apr 2024 . BY Kath Hudson
Ice bath socialising was a tipped trend at PerformX Live Credit: shutterstock_Michele Ursi
Buzz around recovery areas at PerformX
Remedy Place founder tips social wellness club sector for rapid growth
Thought leaders say the UK needs to catch up with the US in recovery areas
Health and fitness sector needs to own the wellbeing space
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.

The UK is currently lagging behind the US – where ice bath searches increased by more than 500 per cent from 2022 to 2023 – but now this trend is starting to gain traction. Zynk Design owner, Stavros Theodoulou said he’s averaging an enquiry each week about setting up facilities based on recovery and social wellness, including a mix of traditional and infrared saunas, percussion guns, cryotherapy and ice baths.

Some operators are going further down the medical/biohacking route, such as Lunar Health Clubs which opens in Marlow in April. Theodoulou says many of these leads are coming from outside the health club industry.

Founder of one of the world’s first social wellness club, Remedy Place, Dr Jonathan Leary, gave the keynote speech. “Wellness is now a necessity not a luxury,” he said. “The pandemic showed people that our health is the most important thing in their lives. Our bodies are our number one asset, but we’re not given the instruction manual.” Leary says the health and fitness industry can step into this space.

Leary predicts that standalone social wellness clubs – allowing people to be sociable while practicing self-care – will become as big as gyms. They give the option of socialising without toxins and temptation and some medical functions, such as functional medicine and biohacking, outside of the stressful hospital environment.

“Life is stressful, loneliness is prevalent, people need to connect but most social experiences are filled with temptation and toxins,” he says. “The social wellness industry is growing and offers a great deal of untapped opportunity. We need to fix the loneliness problem and social wellness fills that gap of doing something sociable without booze.”

According to Deloitte, by 2040, 80 per cent of healthcare spend in the US will be preventative. “There is a drastic rise in people who are co-managing their health with complementary medicine, such as physiotherapists, chiropractors, Traditional Chinese Medicine, while hyperbaric chambers, saunas and ice baths are becoming more common in hotels, gyms and homes,” says Leary.

Leary plans to open two Remedy Places each year until he reaches 15 to 20 globally. A free educational platform is being launched, to broaden accessibility to the knowledge and to give back as a luxury brand. The Framework is based around seven pillars which touch every aspect of modern life: human connection, environments, time management, stress resilience, personal development, appearance and metrics to enhance a healthy lifestyle.

Other verticals are also being created to allow the benefits to trickle down.

Healthspan more important than lifespan
In his speech on longevity, Oli Patrick, said healthspan is now more desirable than lifespan: we’re living longer but we’re not living better, many of those years are spent with chronic bad health.

“Longevity is a boom topic, personalised medicine is growing fast and people are prepared to spend money to look after their wellbeing,” says Patrick.

He encourages health and fitness operators to own the wellbeing space: “Medicine is stuck in a treatment paradigm to catch people when they’ve slid into decline and bring them back to neutral, whereas the health and fitness industry has the opportunity to take them beyond neutral and into optimal functioning.

“We hold the toolkit and we need to engage people with longevity early,” he says. “Exercise is medicine: VO2 max is the best predictor of how long you will live. Doctors should be measuring it but don’t know how to improve it, whereas our industry does.”

Patrick urges the gym industry to move into the wellbeing space, going beyond addressing movement alone, and educating clients on nutrition, sleep/recovery, environment (ie minimising toxins) and how people think about themselves.

“We can give advice across the five domains which significantly boost biology,” he says. “We need to broaden our language and use of metrics to own the wellbeing space. No one else is currently helping people to do this.”

This thinking was echoed throughout the rest of the conference. Third Space CEO, Colin Waggett, said recovery is now one of the main growth areas, along with Reformer Pilates.

Indigo Fitness was showcasing its recovery suites, which include compression, vibration and infrared therapy, as well as massage guns. Product and technical manager, Jethro Stride, said there is a growing interest in recovery. Indigo Fitness is currently talking to the Ministry of Defence as well as high-end operators.

Joie Risk, managing director of infrared saunas, Sunlighten Saunas, said the UK has been trailing the US for the last five years but now interest is definitely building.

RELATED STORIES
FEATURE: Spa People: Dr Jonathan Leary


The Remedy Place co-founder says the self-care industry is going to blow up
Third Space gears up to open three new clubs


Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland.
PureGym hits the two million member milestone and targets 200 more locations in Europe in next four years
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on track to deliver on its global expansion plans.
+ More news   
 
FEATURED SUPPLIERS

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
+ More featured suppliers  
COMPANY PROFILES
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS