Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Steve Barton, former UK MD at Technogym, joins top team at Egym
POSTED 21 Mar 2024 . BY Liz Terry
Steve Barton will drive growth in the UK market for Egym Credit: Egym
Steve Barton has joined Egym to drive growth in the UK market
Barton is a veteran of the health and fitness industry, having held senior posts with a number of key businesses, including Precor, Trixter, Star Trac and Technogym
Egym raised €207 million last year to accelerate global expansion and ramp up its tech innovation
The company has been hiring former CEOs of most of its major competitors to create a senior team to steer business growth
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of former Technogym MD, Steve Barton, as country director for the UK.

Barton spent 19 years with Technogym, five as MD, and has recently been working with German fit tech business, Skillcourt. He took up his post at Egym on 18 March.

Before joining Technogym, Barton led sales teams at Precor and Star Trac, as well as working as CEO of Trixter.

He will report directly to Marco Guiducci, Egym’s VP of international sales, who has been in the business for more than seven years.

Guiducci told HCM, “Securing Steve as our UK leader is a turning point for Egym’s presence in the UK, one of Europe's most important fitness markets. I'm certain Steve will elevate our operations in the UK to a completely new level.”

The company recently hired the former CEOs of Life Fitness – Chris Clawson – and Precor – Rob Barker – to power up its top management team in what is an increasingly substantial and competitive market.

Barker, who will work with Barton to develop the UK market, said: “Egym has big plans for the UK and Steve’s leadership is key. Many operators have put COVID behind them and are growing their service offering and digital integrations; it’s a great time to be at Egym”.

Barton said, “By partnering with Egym, health club operators have the opportunity to be leading players in the transformation of the world's largest market of all – healthcare – from repair to prevention.”

Approximately 16,000 clubs worldwide use Egym products and services.

Egym has followed a different path in growing its business, establishing an open platform from the outset, rather than developing proprietary systems and targeting the US market early on from its base in Germany before returning to Europe to commence growth there. It will also benefit from the Carbon Border Adjustment Mechanism (CBAM) which will favour companies that manufacture within the EU and raise costs for those manufacturing beyond its borders.
RELATED STORIES
  Giovanni Simoni appointed MD for Technogym UK


Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.
  Steve Barton named new MD of Technogym UK


Technogym UK has announced that Steve Barton has been promoted to the role of managing director.
  Barton heads up Trixter


Steve Barton has joined the Trixter Group as UK MD.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
+ More news   
LATEST JOBS
Fitness Instructor
University of Brighton
Salary: £23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Bristol
+ More jobs  

FEATURED SUPPLIERS

Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Steve Barton, former UK MD at Technogym, joins top team at Egym
POSTED 21 Mar 2024 . BY Liz Terry
Steve Barton will drive growth in the UK market for Egym Credit: Egym
Steve Barton has joined Egym to drive growth in the UK market
Barton is a veteran of the health and fitness industry, having held senior posts with a number of key businesses, including Precor, Trixter, Star Trac and Technogym
Egym raised €207 million last year to accelerate global expansion and ramp up its tech innovation
The company has been hiring former CEOs of most of its major competitors to create a senior team to steer business growth
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of former Technogym MD, Steve Barton, as country director for the UK.

Barton spent 19 years with Technogym, five as MD, and has recently been working with German fit tech business, Skillcourt. He took up his post at Egym on 18 March.

Before joining Technogym, Barton led sales teams at Precor and Star Trac, as well as working as CEO of Trixter.

He will report directly to Marco Guiducci, Egym’s VP of international sales, who has been in the business for more than seven years.

Guiducci told HCM, “Securing Steve as our UK leader is a turning point for Egym’s presence in the UK, one of Europe's most important fitness markets. I'm certain Steve will elevate our operations in the UK to a completely new level.”

The company recently hired the former CEOs of Life Fitness – Chris Clawson – and Precor – Rob Barker – to power up its top management team in what is an increasingly substantial and competitive market.

Barker, who will work with Barton to develop the UK market, said: “Egym has big plans for the UK and Steve’s leadership is key. Many operators have put COVID behind them and are growing their service offering and digital integrations; it’s a great time to be at Egym”.

Barton said, “By partnering with Egym, health club operators have the opportunity to be leading players in the transformation of the world's largest market of all – healthcare – from repair to prevention.”

Approximately 16,000 clubs worldwide use Egym products and services.

Egym has followed a different path in growing its business, establishing an open platform from the outset, rather than developing proprietary systems and targeting the US market early on from its base in Germany before returning to Europe to commence growth there. It will also benefit from the Carbon Border Adjustment Mechanism (CBAM) which will favour companies that manufacture within the EU and raise costs for those manufacturing beyond its borders.
RELATED STORIES
Giovanni Simoni appointed MD for Technogym UK


Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.
Steve Barton named new MD of Technogym UK


Technogym UK has announced that Steve Barton has been promoted to the role of managing director.
Barton heads up Trixter


Steve Barton has joined the Trixter Group as UK MD.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland.
PureGym hits the two million member milestone and targets 200 more locations in Europe in next four years
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on track to deliver on its global expansion plans.
+ More news   
 
FEATURED SUPPLIERS

Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS