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NEWS
The Gym Group appoints Alison Sagar as chief commercial officer to drive next phase of growth
POSTED 20 Mar 2024 . BY Kath Hudson
Alison Sagar brings a wealth of marketing experience to TGG Credit: The Gym Group
The Gym Group has appointed a new chief commercial officer to drive growth
Marketing expert, Alison Sagar, previously worked at British Airways, Amex and Paypal
Sagar will lead on brand development, pricing and communications
TGG has plans to open 50 new sites within the next three years with a ROIC of 30 per cent
Having announced its intention to open 50 low cost gyms in the next three years, with a ROIC of 30 per cent, The Gym Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.

With more than 30 years' experience in commercial marketing and strategy, Sagar has worked for British Airways, Booz Allen Hamilton, Amex and PayPal. Most recently, she served as chief marketing officer for two digital scale-ups, Snappy and Redpin.

In her new role at The Gym Group, Sagar will be responsible for all aspects of commercial growth, from brand development, marketing and communications strategy to pricing and revenue management.

As announced last week, when the company revealed its year-end results and Next Chapter strategy, a key focus going forward will be driving membership and revenue growth across 230+ existing sites, while supporting continued expansion.

Sagar says: “I look forward to working alongside The Gym Group’s exceptional team to accelerate growth, bringing our fantastic proposition to more communities and individuals.

"I'm also excited to be joining an organisation with a commitment to widening access to health and fitness," she said.

“Alison is a highly experienced commercial and marketing leader with a perfect blend of experience,” said CEO, Will Orr.

“Alison joins The Gym Group at an exciting time as we progress our Next Chapter growth strategy, while staying true to our core mission of breaking down barriers to fitness for all.”
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Jobs    News   Products   Magazine
NEWS
The Gym Group appoints Alison Sagar as chief commercial officer to drive next phase of growth
POSTED 20 Mar 2024 . BY Kath Hudson
Alison Sagar brings a wealth of marketing experience to TGG Credit: The Gym Group
The Gym Group has appointed a new chief commercial officer to drive growth
Marketing expert, Alison Sagar, previously worked at British Airways, Amex and Paypal
Sagar will lead on brand development, pricing and communications
TGG has plans to open 50 new sites within the next three years with a ROIC of 30 per cent
Having announced its intention to open 50 low cost gyms in the next three years, with a ROIC of 30 per cent, The Gym Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.

With more than 30 years' experience in commercial marketing and strategy, Sagar has worked for British Airways, Booz Allen Hamilton, Amex and PayPal. Most recently, she served as chief marketing officer for two digital scale-ups, Snappy and Redpin.

In her new role at The Gym Group, Sagar will be responsible for all aspects of commercial growth, from brand development, marketing and communications strategy to pricing and revenue management.

As announced last week, when the company revealed its year-end results and Next Chapter strategy, a key focus going forward will be driving membership and revenue growth across 230+ existing sites, while supporting continued expansion.

Sagar says: “I look forward to working alongside The Gym Group’s exceptional team to accelerate growth, bringing our fantastic proposition to more communities and individuals.

"I'm also excited to be joining an organisation with a commitment to widening access to health and fitness," she said.

“Alison is a highly experienced commercial and marketing leader with a perfect blend of experience,” said CEO, Will Orr.

“Alison joins The Gym Group at an exciting time as we progress our Next Chapter growth strategy, while staying true to our core mission of breaking down barriers to fitness for all.”
RELATED STORIES
FEATURE: Everyone's talking about: Leases


Is now a golden moment for health and fitness operators to secure favourable leases as desirable anchor tenants? Kath Hudson asks the experts
The Gym Group revolutionises training for midlife women with industry-first programme


Following a successful pilot, The Gym Group is rolling out a programme, delivered by The Well HQ, educating its trainers on how best to support midlife women.
The Gym Group is first health club operator in the world to get Net-Zero targets SBTi approved


The Gym Group has become the first fitness operator in the world to have its Net-Zero targets validated by the Science Based Targets initiative.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
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+ More diary  
 


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